TSN is Live from the New Sport Chek Studio Today with Seven Straight Hours from Maple Leaf Square

TORONTO (October 7, 2015) – The doors to the new Sport Chek Studio in Maple Leaf Square are open to the public today, with TSN broadcasting seven straight hours of live coverage to kick off the Toronto Maple Leafs’ season opener. TSN is live from the Sport Chek Studio today from 12 noon to 7 p.m. ET, beginning with a special on-the-road edition of Leafs Lunch with Bryan Hayes, Jeff O’Neill, and Jamie McLennan on TSN4. Today’s broadcast schedule from the Sport Chek Studio runs from 12 noon ET through to puck drop of the Leafs’ season opener:

• LEAFS LUNCH – 12 noon to 2 p.m. ET on TSN4
• THE BRYAN HAYES SHOW – 2 to 4 p.m. ET on TSN4
• TSN DRIVE WITH DAVE NAYLOR – 4 to 7 p.m. ET on TSN2

“We are consistently evolving the way we interact with our customers and finding new ways to shift from a point of sale to a point of experience,” said Frederick Lecoq, Senior Vice-President of Marketing, FGL Sports “Our strategic partnership with TSN allows us to give our customers a deeper immersion into a sports environment. There is no other retail store in this country where fans can get this authentic experience and we’re excited to be the first to bring this to Canadians.” “This is exactly what we envisioned when we started working with Sport Chek on this innovative new partnership,” said Ken Volden, Vice-President and Executive Producer, Studio Production and News and Information, TSN. “With the Sport Chek Studio we have the capability to broadcast live from the heart of major sports events, bringing together both Sport Chek customers and sports fans in a unique environment.” About the Sport Chek Studio Overlooking Maple Leaf Square from the second floor of Sport Chek’s flagship store in downtown Toronto, the Sport Chek Studio’s broadcast hardware has the ability to send live video feeds to the airwaves within seconds. Built in collaboration with Sport Chek, the world-class studio includes:

• Nine-foot broadcast desk fully equipped with studio lighting, microphones, and four cameras
• Sports ticker with 11 LED panels totalling 22,528 LEDs
• Full colour LED system
• 48” TV screen

In May 2014, Canadian Tire Corporation (CTC) announced a multi-year media, content, and digital partnership with TSN that included access to the network’s suite of assets to develop and produce branded content for CTC’s marketing channels. Click here for more information.