TV Personalities Revisit their Childhoods with Bell Media Sales and Super Mario Maker

— October 19, 2015

– Québec TV stars François-Étienne Paré, Vanessa Pilon, and Jean-François Baril rediscover the Super Mario Bros. franchise in a customized campaign for Wii U’s latest game –

TORONTO (October 19, 2015) – Bell Media Sales announced today the launch of a multiplatform campaign by Nintendo Canada for the game Super Mario Maker, which hit shelves on Sept. 11, 2015. Rolled out in Québec on Canal D, Z, VRAK, and TÉLÉTOON, as well as online at, the campaign features TV personalities François-Étienne Paré, Vanessa Pilon, and Jean-François Baril sharing their favourite childhood memories as they dive back into the Super Mario Bros. universe. A series of TV spots were produced to allow Quebecers to discover Nintendo’s new game and its many exciting features. Each 30-second spot features a star reminiscing about Super Mario Bros, and sharing their experience with viewers. Additionally, 60-second clips showcase the three celebrities discovering the new Super Mario Maker’s exciting features as they square off against each other to test the levels they created. In support of the campaign, a four-week contest is also being hosted on, where participants can enter for a chance to win a Wii U console, a copy of Super Mario Maker, an LG smart TV, and more. “Countless Quebecers grew up playing Super Mario Bros. and this campaign for Super Mario Maker will evoke great memories for the entire family,” said Randy Mauskopf, Director, Media Creativity, Bell Media Sales. “Bell Media’s diverse properties enable Nintendo Canada to reach a broad audience, while our creative output effectively highlights the many elements fans can enjoy in this game.” Original and entirely customizable, Super Mario Maker enables users to design levels using the visual styles, objects, obstacles, and soundtracks that have made the Super Mario Bros. franchise an unparalleled success for the past 30 years. Users can then share their creations with others and see how they measure up against players from all over the world. *Photo from left to right: Jean-François Baril, Vanessa Pilon, and François-Étienne Paré test the levels they created on Super Mario Maker.

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About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 13,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit


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Olivier Racette

Manager, Corporate Communications (Quebec)
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