Toronto, May 29, 2013 — It is with great pride that Astral Out-of-Home, a leader in the Canadian out-of-home advertising industry and subsidiary of Astral Media Inc. (TSX: ACM.A ACM.B), announces the winners of the Carte Blanche for Creatives contest in the Toronto market: David Glen and Dhaval Bhatt from john st. for their “Kobo Glo” concept.
The winning piece was unveiled last night at a cocktail reception held at the Art Gallery of Ontario, where members of the jury and the creative community of the GTA had a chance to view firsthand the creativity of the different submitted pieces.
A jury, composed of a creative team member from each participating agency, voted between May 7 and 10 to select the winning piece. The shortlisted pieces had been previously voted for by members of the creative community on carteblancheforcreatives.ca.
The winning team of creatives will travel to France to attend the Cannes Lions International Festival of Creativity. As well, the client featured in the winning piece will benefit from a campaign across the Astral Out-of-Home network in the GTA. Additionally, and in order to immortalize their win, the two creatives received seven rectangular pieces of metal to create their own original trophy!
“Once again this year, the Carte Blanche contest brilliantly showcased local talent by giving free rein to creatives wanting to push the limits of creativity in out-of-home advertising”, said Nathalie Doré, Vice President, Marketing and Media Creativity, Astral Out-of-Home. “We congratulate the winners and thank all of the participants who created incredible works of art.”
“Agencies and creatives have shown their appreciation for the challenge, as this year set the record of the highest number of pieces ever submitted in each of the Toronto and Montreal markets”, stated Lesley Conway, Executive Vice President, Sales English Canada, Astral Out-of-Home. “With the addition of the Vancouver market and the continuous growth in the participation rate, we are convinced of the relevance and need of this initiative and remain committed to reaching more and more participants from coast-to-coast.”
In the Montreal market, Luc Du Sault and Vincent Bernard from lg2 won for their “Honda électrique” concept. Winners of the Vancouver market will be announced on June 4.
Take a look at the winning and shortlisted pieces on the contest website at carteblancheforcreatives.ca, as well as on Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.
Founded in 1961, Astral is one of Canada's leading media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To find out more about Astral, go to astral.com.
For more information
Media and Trade Publications:
Vice President, Marketing and Media Creativity
Advisor, Corporate Communications
Astral Media Inc.