Rob Duffy
TSN – TSN – CTV News – CTV News Channel – CP24 – BNN Bloomberg – iHeartRadio
Canadians Come Together for UEFA EURO 2020 FINAL, as 3.6 Million Viewers Watch on CTV and TSN
– UEFA EURO 2020 FINAL becomes the most-watched live streaming event in TSN history –
– The UEFA EURO 2020 tournament reached 13.9 million Canadians overall –
– Tournament gains extensive attention across Facebook, Instagram, and Twitter with nearly 59 million impressions –
– The UEFA EURO 2020 tournament reached 13.9 million Canadians overall –
– Tournament gains extensive attention across Facebook, Instagram, and Twitter with nearly 59 million impressions –
Tags: @CTV_PR, @CTV, @TSN_Sports
TORONTO (July 13, 2021) – As a month-long celebration of soccer culminated in a dramatic penalty shootout to decide the championship, Sunday’s UEFA EURO 2020 FINAL was one of the most-watched broadcasts of the year, with an average audience of 3.6 million viewers on CTV and TSN according to preliminary data from Numeris. Italy’s last-kick penalty victory over England set streaming records, as the final match becomes the most-watched live streaming event in TSN history with more than 425,000 live streaming video starts.
“After such a challenging year, we’re honoured to be the home of this unforgettable tournament, which saw Canadian viewers across the country come together to share in the drama and excitement from the first goal to the last,” said Nathalie Cook, VP, TSN & RDS. “The massive fan engagement for UEFA EURO 2020 across all platforms demonstrates once again the unifying power of sports, and the reach of TSN.”
The UEFA EURO 2020 FINAL reached 8.6 million Canadian viewers, with audiences peaking at nearly 4.7 million viewers at 5:37 p.m. ET as Italy secured the title in a tense penalty shootout.
The UEFA EURO 2020 tournament overall attracted major audiences on CTV and TSN throughout the month, as nearly 13.9 million Canadians – 37% of the country’s population – tuned in to watch some part of the iconic tournament. Canadians watched nearly 72.3 million hours of coverage on CTV and TSN. Additionally, TSN attracted more than 5.9 million live streaming video starts throughout the tournament, with the two semi-final matches ranking as the second and third-most streamed events in TSN history, following the final.
And as a strong indication of the success of Bell’s digital initiatives, UEFA EURO 2020 also drove strong engagement across TSN’s social media platforms, totaling nearly 59 million impressions and more than 8.6 million video views across Instagram, Facebook, and Twitter, with the final match garnering over 3 million impressions and 1.6 million video views on Instagram alone. TSN’s UEFA EURO 2020 content also saw more than 7.8 million views on YouTube, and a total of more than 860,000 views on TikTok.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 20 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, TSN Radio stations, and the TSN app, now featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, UFC, and NCAA March Madness. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.
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