What’s a Hockey Fan to Do? CTV Launches “BIG BANG Night in Canada” Saturday Nights, Beginning Oct. 13

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Toronto, ON (Sept. 18, 2012) – CTVannounced today plans to launch “BIG BANG Night in Canada,” a timely, newtwo-hour block featuring back-to-back episodes of Canada’s #1 televisionseries, THE BIG BANG THEORY, Saturdays from 8-10 p.m. ET/PT,beginning Oct. 13 on CTV.Each Saturday, the two-hour block will feature four, fan-favourite episodesfrom the hit series.   

Aimed squarely at the millions of hockey fans coast-to-coast-to-coast, theSaturday-night initiative has been created to provide a weekly distraction fromdespair, while offering a few laughs along the way.

“If anything can fill the void felt today by every hockey fan in Canada, it’shumour from Canada’s most-watched series,” said MikeCosentino, Senior Vice-President, Programming, CTV Networks. “From ascheduling perspective, this weekly stunt is an unmissable opportunity to bringeven more viewers and advertisers to CTV on Saturday nights in primetime. Likehockey, THE BIG BANG THEORY hasmass appeal with viewers whose statistics are similar when it comes to age,demographics, and loyalty, so there is natural synergy in this schedulingmove.”

CTV will support “BIG BANG Night in Canada” with across-platform promotional blitz in advance of and during the Season 6 premiereof THE BIG BANG THEORY, airingThursday, Sept. 27 at 8 p.m. ET/PT. The “BIG BANG Night in Canada” comedyblock leads into new comedy THE NEIGHBORS at 10 p.m. ET/PT and last year’s most-watched new comedy seriesWHITNEY at 10:30 p.m. ET/PT.

**Media Note ** Download new photos THE BIG BANG THEORY at BellMediaPR.ca

(L-R):Kunal Nayyar, Jim Parsons, Kaley Cuoco, Johnny Galecki, and Simon Helberg from THE BIG BANG THEORY

Last season, THE BIGBANG THEORY averaged more than 3.6 million viewers each week and grew bydouble digits in total viewers and all key demos compared to the season before toremain the country’s most-watched program for the second year in a row. Theseries delivered a massive 4.7 million viewers for its season finale on May 10to become the seventh most-watched broadcast in 2011-2012. Even in repeats, theseries continues to perform well with CTV’s THE BIG BANG THEORY strip (Monday-Friday at 7:30 p.m. ET/PT on CTV)averaging 1.3 million viewers daily and consistently winning its timeslot.

Catch up on full episodes of THE BIG BANG THEORY across CTV’s digitalplatforms on CTV.ca, the CTV App, the CTV Mobile channel andthrough video on demand.

SOCIALMEDIA LINKS:

Twitter:

@CTV_PR

@CTV_Television

THE BIG BANG THEORY

@KaleyCuoco – Kaley Cuoco

@simonhelberg – SimonHelberg

@kunalnayyar – Kunal Nayyar

@missmayim – Mayim Bialik

Facebook:

facebook.com/ctv

AboutCTV

CTV is Canada’s largest private broadcaster. Featuring a wide range ofquality news, sports, information, and entertainment programming, CTV isCanada’s most-watched television network. CTV is a division of Bell Media,Canada’s premier multimedia company with leading assets in television, radioand digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largestcommunications company. More information about CTV can be found on thenetwork’s website at ctv.ca.

– CTV –

Source: BBM Canada. BY2011-12: 9/19/2011 – 5/27/2012

Formore information, please contact:

Tonia Addison, CTV and CTV Two, 416.384.2194 or tonia.addison@bellmedia.ca

Jim Quan, CTV and CTV Two, 416.384.5311 or jim.quan@bellmedia.ca