Winter 2016 Numeris Survey Reveals Bell Media Remains Top Radio Broadcaster in Montréal’s English-language Market
— March 10, 2016
– CJAD 800, Virgin Radio 96, CHOM 97 7, and TSN Radio 690 secure a combined total of 76.6 commercial market shares among adults 25-54(1) –
MONTRÉAL (March 10, 2016) – PPM data from the Winter 2016 Numeris survey unveiled today confirm that Bell Media remains the top radio broadcaster in Montréal’s English-language market. Thanks to its stations CJAD 800, Virgin Radio 96, CHOM 97 7, and TSN Radio 690, combined total of 76.6 commercial shares among adults aged 25-54.1 Moreover, when adding its French-language radio stations ÉNERGIE Montréal 94.3 and 107,3 Rouge fm, Bell Media reaches nearly 4 million listeners per week, once again reflecting these six stations’ sheer popularity.2Montréal’s English-language market
With its 28.6 commercial market shares, Virgin Radio 96 remains the most popular station among adults 25-54 in Montréal’s English-language segment this winter.1Virgin Radio 96 boasts a total of 1.958 million listeners, also making it the top station in terms of total reach among the city’s English-language stations.2
Besides reaching a total of 1.430 million listeners this winter,2 CHOM 97 7’s increase in listeners put it in a tiefor second place among the most popular stations with adults 25-54, with 22.5 commercial shares, 6% more than last fall.1 It is also the most popular with its target audience, men aged 25 to 54, with 29 commercial shares.1 Monday through Friday, from 5:30 a.m. to 7 p.m., all programs that aired on CHOM 97 7 ranked first among English-speaking men aged 25-54.3
Meanwhile, CJAD 800 boasts 457,000 listeners2 and 19.8 commercial shares among adults aged 25-54 in Montréal’s English-language market. CJAD 800 also remains the most popular station with audiences aged 2+, with 35.6 commercial shares.1 The popularity of Andrew Carter’s program has an impressive 36 commercial shares, and it remains the most popular morning show with audiences aged 2+ within the English-language market.3 All programs that aired weekdays on CJAD, from 5:30 a.m. to 7 p.m., led their respective segments among English-speaking listeners aged 2+.3
Lastly, sports station TSN Radio 690 boasts a total of 230,000 listeners2 this winter and 5.7 commercial shares among adults aged 25-54.
Montréal’s French-language market
Among the Bell Media French-language stations, 107,3 Rouge fm boasts 1.662 million listeners2 this winter and 15.7 commercial shares among adults aged 25-54.1 Meanwhile, ÉNERGIE Montréal 94.3 reached 1.330 million listeners2 and secured 11.8 commercial shares in the 25-54 segment.1
The winter 2016 Numeris survey was conducted from November 30, 2015 to February 28, 2016. For more information on these results, check out Bell Media Sales’ webcast, this Friday, March 11, starting at 3 p.m.
Sources: Numeris, November 30, 2015 to February 28, 2016
(1) A25-54/ M25-54/W25-54/T2+, Mo-Su, 2a-2a, CKMF, CITE, CJFM, CHOM, CJAD, CKGM, Montréal Franco/ Montréal Anglo, commercial market shares (based on total listening time of the market’s commercial stations).
(2) All 2+, Mon-Sun, 2a-2a, all Bell Media Radio stations combined or individual station, as the case may be (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), total scope, weekly reach.
(3) A25-54/ M25-54/ T2+, featured program’s time slot, CJFM/ CHOM/ CJAD, Montréal Anglo, ratings share.
About Bell Media With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.