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WNBA ANNOUNCES HISTORIC CANADIAN MEDIA RIGHTS AGREEMENT WITH BELL MEDIA

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Bell Media
– Broadcast and Streaming Agreement Makes Bell Media the Official Media Partner of the Toronto Tempo –
– TSN to Broadcast and Stream Toronto Tempo Games, Regular Season WNBA Games, Plus WNBA All-Star, Playoffs and Finals, and Draft –
– CTV and Crave to Simulcast Select Toronto Tempo Games Throughout the Season –
– Agreement Coincides with Milestone 30th Season, Canadian Expansion, and First Year of Transformational Collective Bargaining Agreement –

TORONTO, May 5, 2026 – The Women’s National Basketball Association (WNBA) and Bell Media today announced a historic multiyear agreement to broadcast and stream WNBA games in Canada beginning with the upcoming 2026 season.   As part of the agreement, Bell Media becomes the official media partner of the Toronto Tempo, as TSN delivers comprehensive live coverage of the team, additional regular-season matchups from across the league, and the vast majority of marquee events such as WNBA All-Star, WNBA Playoffs, WNBA Finals, and WNBA Draft. A select number of Tempo games will also air on CTV and stream on Crave through the live CTV channel, with the schedule to be announced later this season  The WNBA schedule on TSN is available here  “The momentum around the WNBA in Canada is at an all-time high, and this partnership represents an important step in providing fans in Canada with unprecedented access to their favorite teams and players at a historic time of the first ever Canadian team in the WNBA,” said WNBA Chief Growth Officer Colie Edison. “TSN shares our commitment to providing fans with best-in-class coverage that will elevate the WNBA and women’s basketball in Canada.”   “With a generation of exciting new stars, the growth of the WNBA continues to be simply phenomenal. It’s an honour for TSN to showcase the country’s first WNBA team, the Toronto Tempo, for years to come,” said Shawn Redmond, Vice President, Bell Media Sports. “As the home of basketball in Canada with a wide-ranging portfolio of women’s sports coverage, this partnership is an ideal fit for the TSN audience. We can’t wait to shine the national spotlight on the incredible athletes taking flight in the WNBA.”  Canadian viewership of the 2026 WNBA Draft (April 13) on TSN was up 172% vs. the 2025 WNBA Draft. The WNBA has hosted two sold-out preseason games (Toronto, 2023 and Edmonton, 2024) and hosted the first regular season game held outside of the U.S. (Vancouver, 2025). Canada is home to the first WNBA team based outside the U.S., the Toronto Tempo, tipping on Friday, May 8th. Prime Video’s slate of Tempo and additional WNBA games available in Canada were previously announced.  Fans of the WNBA in Canada can follow the league’s first international social media accounts (@WNBACanada) on Facebook and Instagram.  Official NBA and WNBA merchandise is available in Canada at NBAStore.ca.   The WNBA’s 30th regular season will tip off on Friday, May 8 and conclude on Thursday, September 24, with each team playing 44 games. The WNBA Playoffs presented by Google will begin on Sunday, September 27, culminating with the best-of-seven WNBA Finals. 

About the WNBA 

Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women’s basketball globally. The WNBA’s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.  

 

About Bell Media

Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes leading Canadian-owned streamer, Crave; Canada’s most-watched television network, CTV; a powerful suite of specialty channels; the most-trusted news brands, CTV News and Noovo Info; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading audio app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. Bell Media is majority owner of global content distributor, Sphere Abacus, and is partner in Sphere Media, Blink49 Studios, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers. 

Bell Media delivers end-to-end advertising through the Bell Marketing Platform, powered by Bell First Party Data, helping brands plan smarter, activate seamlessly, and measure campaigns to drive real business outcomes at scale. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca. 

 

Based on total revenue and total combined customer connections. 

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Ashton Lawrence

Communications Director, NBA

Rob Duffy

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