World Premiere of MADE | NOUS Campaign Debuts in ETALK LIVE AT THE OSCARS, February 24 on CTV
— February 20, 2019
–Canadian entertainment industry officially launches MADE | NOUS, a movement that celebrates the creative talent from Canada, both at home and internationally–
TORONTO (February 20, 2019) – A new consumer campaign positioned to recognize and celebrate the creative talent Canadians bring to the Canadian and international entertainment industry will make its world premiere from the red carpet at the 91st ACADEMY AWARDS®, it was announced today. The Canadian Media Fund’s MADE | NOUS campaign debuts during Canada’s own official red carpet special, ETALK LIVE AT THE OSCARS on Sunday, Feb. 24 at 5:30 p.m. ET / 2:30 p.m. PT, exclusively on CTV.
The star-studded 60-second commercial, voiced by OSCAR award-winning actor Christopher Plummer, will be introduced by ETALK anchor Ben Mulroney from the Oscar red carpet during the broadcast. The full campaign is set to launch nationwide, beginning February 25.
Directed by Toronto filmmaker Scott Cudmore (Selena Gomez: Back to You andFeist Feat. Jarvis Cocker: Centuryvideo shorts), the trailer pays homage to Canadian success stories like Arrival, Deadpool, THE HANDMAID’S TALE, ORPHAN BLACK, STRANGER THINGS, and more. Featured in the promo are Canadian talent including Karine Vanasse (CTV’s CARDINAL) and Jacob Tremblay (Room). Following its exclusive debut, a supplementary 30-second commercial is set to air on additional Canadian networks from February 25. The campaign strategy was devised by TORQUE Strategies, with creative and media from 123West and OMD Vancouver.
“Canada’s creators, storytellers and artists stand shoulder to shoulder with the best in the world” said Valerie Creighton, President and CEO, Canada Media Fund. “MADE | NOUS is a celebration of these talented individuals in front of and behind the camera. They’re made in Canada and thanks to their extraordinary talent, they make some of the best content out there. It’s time we all take pride in the exceptional work of our creative community.”
“I am honoured and excited to represent a movement which aims to encourage national pride in our outstanding creative community,” said Karine Vanasse, 2019 CANADIAN SCREEN AWARDS nominee. “Every Canadian should recognize and celebrate the valuable artistic contribution and international success of our fellow citizens, both at home and abroad.”
The MADE | NOUS movement celebrates the works of Canadian creators in the film, television, video game and digital entertainment industries, both at home and abroad. Canada is home to award-winning television, movies, and special effects that have captured global audiences and swept box offices worldwide. MADE | NOUS shines a spotlight on the achievements of Canadians who bring stories to life, and encourages audiences to discover and celebrate their work.
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 17 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.