Madison Keegan
Bell Media – Astral
YOUR MORNING Teams Up with Sunwing to Offer Viewers the Chance to Win a Trip to Jamaica
– YOUR MORNING’s first-ever travel partnership will send one lucky viewer and a guest to Jamaica –
– Melissa Grelo to explore Jamaica and introduce viewers to the brand new resort, Royalton Blue Waters –
– Melissa Grelo to explore Jamaica and introduce viewers to the brand new resort, Royalton Blue Waters –
TORONTO (November 22, 2016) – CTV’s YOUR MORNING and Sunwing announced today an exciting new content partnership showcasing the island of Jamaica and one of its newest resorts. Supported by on-location segments and an exclusive contest, the partnership gives YOUR MORNING viewers the opportunity to win a vacation for two to beautiful Jamaica and experience Montego Bay’s brand new resort, Royalton Blue Waters, which opened earlier this month. The contest began yesterday and runs until Sunday, Dec. 4.
YOUR MORNING, in collaboration with Sunwing and Jamaica Tourist Board, will visit some of the island’s most captivating locations and experience its inimitable culture firsthand. Late Morning Anchor Melissa Grelo will venture into the mountains to visit the Bob Marley Mausoleum at Nine Mile Village, learn how Jerk chicken is made at Scotchies restaurant, ride horses, and much more.
Grelo will be based at the brand new Royalton Blue Waters resort, where she will host a variety of YOUR MORNING segments as she tours the property – from taking a trip down the lazy river, to relaxing in the spa, to enjoying breakfast in her “Swim Out Suite”, served by her own butler. These excursion segments will run all week.
“We are extremely excited to partner with YOUR MORNING and bring viewers of Canada’s newest morning show an opportunity to experience the difference of a Sunwing Jamaican vacation unlike any other,” said Jacqueline Grossman, Senior Marketing Director, Sunwing.
“We’re thrilled to have teamed up with Sunwing for YOUR MORNING’s first-ever travel partnership,” said Laird White, Director, Brand Partnerships. “Along with offering an incredible contest opportunity, this is the first time YOUR MORNING features tropical on-location segments, giving our viewers some great ideas to plan their winter-breaks and visit Jamaica.”
In addition to the on-air TV segments, the campaign includes contest promotion via in-show billboards, on digital platforms including on YOUR MORNING.ca, and on YOUR MORNING’s social media accounts. The campaign integration was negotiated by VMC Media.
The contest winner will enjoy a seven-night all-inclusive vacation for two at Royalton Blue Waters. Located on the coveted golden sands of Montego Bay, the extensive resort’s features include a lazy river, splash park, tennis courts, gym, and spa. Guests can also take advantage of complimentary land and water sports, and daily kids and teen clubs along with full exchange privileges with neighbouring Royalton White Sands, giving them access to 11 restaurants in total.
YOUR MORNING airs weekday mornings from 6-9 a.m. on CTV (Ontario, Québec, and Eastern Canada) and CTV GO as part of CTV’s leading original daytime lineup, and nationally on CTV News Channel.
About Sunwing
As Canada’s #1 to the sun and North America’s largest vertically integrated travel company, Sunwing has more flights to the south than any other leisure carrier with convenient direct service from over 34 airports across Canada to over 50 popular sun destinations. This scale enables Sunwing to negotiate the best deals and exclusive offers at all of the top-rated resorts across the Caribbean, Mexico, and Central America. Renowned for its award-winning service, Sunwing is consistently voted the #1 leisure airline by travel agents and is the perennial winner of the Consumer Choice Award. Customers can look forward to starting their vacation off in style with Champagne Service, which features a complimentary glass of sparkling wine, tea and coffee and non-alcoholic beverage service; together with a buy on board menu of light meals and snacks (including kids’ choices) inspired by Food Network Canada Celebrity Chef, Lynn Crawford. Sunwing customers also benefit from the assistance of the company’s own knowledgeable destination representatives, who greet them upon arrival and support them throughout their vacation journey.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. Also in 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Jamaica was named the top three island in the world by TripAdvisor® in 2016. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator. JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo.
About YOUR MORNING
Hosted by Ben Mulroney and Anne-Marie Mediwake, and anchors Melissa Grelo (Late Morning), Lindsey Deluce (News), and Kelsey McEwen (Meteorologist), YOUR MORNING delivers original perspectives and unique insights into the headlines of the day, as well as weather, while showcasing lifestyle topics of interests to Canadians from coast-to-coast-to-coast. YOUR MORNING is produced by Bell Media Production, and Michelle Crespi is Executive Producer. Nanci Maclean is Vice-President, Bell Media Production. Mike Cosentino is Senior Vice-President, CTV and Specialty. Randy Lennox is President, Broadcasting and Content.
About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 15 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
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