Madison Keegan
Bell Media – Astral
YOUR MORNING Teams Up with Visit Orlando and Sunwing to Offer Viewers the Chance to win a Family Trip to Orlando
– Prize includes air fare and seven nights accommodation at Orlando World Center Marriott –
– Melissa Grelo takes YOUR MORNING viewers on numerous adventures in Orlando –
– Melissa Grelo takes YOUR MORNING viewers on numerous adventures in Orlando –
TORONTO (February 10, 2017) – CTV’s YOUR MORNING and Sunwing announced today an exciting content partnership showcasing Orlando and its various family friendly attractions, offering one lucky family of four the chance to win the trip of a lifetime. The contest began Feb. 6 and runs until Feb. 19.
In collaboration with Sunwing and Visit Orlando, YOUR MORNING’s Melissa Grelo will take viewers on a tour of beautiful downtown Orlando and its world-class attractions. Grelo will take to the water with an airboat ride at Wild Florida, receive tips to perfect her swing from a pro at Tranquilo Golf Club, enjoy a shopping spree at The Mall at Millenia, jet ski and relax on the sandy lakefront beach at Buena Vista Watersports, and much more.
“Being able to share the magic of Orlando with our customers in this way is an extremely valuable opportunity for us,” said Jacqueline Grossman, Senior Marketing Director for Sunwing. “We were extremely pleased with the viewer reaction to our first content partnership with YOUR MORNING before the holidays and are delighted to be able to bring Canadians some more sunshine to start their day off right; especially now during one of the coldest months of the year.”
“We’re excited to partner once again with Sunwing, this time offering viewers a glimpse of one of the most popular family travel destinations in North America,” said Laird White, Director, Brand Partnerships, Bell Media. “With March Break approaching, the collaboration provides families with plenty of great vacation ideas via on-location YOUR MORNING segments, and of course, the chance to win a seven day trip to Orlando.”
In addition to the on-air TV segments, the campaign includes contest promotion via in-show billboards, on digital platforms including on YOUR MORNING.ca, and on YOUR MORNING’s social media accounts. The campaign integration was negotiated by VMC Media.
The contest winner will enjoy an exciting week-long vacation for a family of four to Orlando, Florida, including round trip economy airfare on Sunwing Airlines, worth $3,040 CAD based on Toronto departure.
YOUR MORNING airs weekday mornings from 6-9 a.m. ET on CTV (Ontario, Québec, and Eastern Canada) and CTV GO as part of CTV’s leading original daytime lineup, and nationally on CTV News Channel.
About Sunwing
As Canada’s #1 to the sun and North America’s largest vertically integrated travel company, Sunwing has more flights to the south than any other leisure carrier with convenient direct service from over 34 airports across Canada to over 50 popular sun destinations. This scale enables Sunwing to negotiate the best deals and exclusive offers at all of the top-rated resorts across the Caribbean, Mexico, and Central America. Renowned for its award-winning service, Sunwing is consistently voted the #1 leisure airline by travel agents and is the perennial winner of the Consumer Choice Award. Customers can look forward to starting their vacation off in style with Champagne Service, which features a complimentary glass of sparkling wine, tea and coffee and non-alcoholic beverage service; together with a buy on board menu of light meals and snacks (including kids’ choices) inspired by Food Network Canada Celebrity Chef, Lynn Crawford. Sunwing customers also benefit from the assistance of the company’s own knowledgeable destination representatives, who greet them upon arrival and support them throughout their vacation journey.
About VISIT ORLANDO
Home to seven of the world’s top theme parks, Orlando – Theme Park Capital of the WorldSM is the No. 1 family vacation destination and most visited destination in the United States. An unparalleled mix of unique experiences create cherished memories for visitors, including legendary theme parks from Disney, Universal and SeaWorld, an array of world-class water parks, entertainment venues, an award-winning food scene, shopping, sports and nightlife. And, with 450 hotels, Orlando offers more lodging options than nearly any other destination in the world, from expansive resorts to uniquely themed hotels.
About YOUR MORNING
Hosted by Ben Mulroney and Anne-Marie Mediwake, and anchors Melissa Grelo (Late Morning), Lindsey Deluce (News), and Kelsey McEwen (Meteorologist), YOUR MORNING delivers original perspectives and unique insights into the headlines of the day, as well as weather, while showcasing lifestyle topics of interests to Canadians from coast-to-coast-to-coast. YOUR MORNING is produced by Bell Media Production, and Michelle Crespi is Executive Producer. Nanci Maclean is Vice-President, Bell Media Production. Mike Cosentino is Senior Vice-President, CTV and Specialty. Randy Lennox is President, Broadcasting and Content.
About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 15 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
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