The Show

Nearly 100 million people around the world tuned in to watch The Weeknd’s visual and sonic artistry on the Pepsi Super Bowl Halftime Show stage. What the world witnessed was the product of tireless hours, days and months of collaboration among first-time Halftime Show executive producer Jesse Collins (BET Awards, Grammy^® Awards, Oscars^®), brought on by second-time executive producers Roc Nation (and other entertainment industry visionaries) to pull off one of the biggest musical productions during one of the most challenging, unprecedented times. Despite the logistical challenges that the collective team faced in the lead-up, the result is what the world saw – an imaginative, out-of-the-box performance. Now, SHOWTIME’s THE SHOW, a 90-minute feature documentary, provides a unique, first-ever look into the making of the Pepsi Super Bowl Halftime Show. This year’s show starred The Weeknd and was executive produced by Emmy nominee Jesse Collins, Roc Nation, and directed by acclaimed multi-award nominated Hamish Hamilton (who has directed the Halftime Show since 2010). Directed by Emmy nominee Nadia Hallgren (Becoming), THE SHOW is produced by the Pepsi in-house content studio and Boardwalk Pictures (Cheer, Chef’s Table) and will premiere later this year.