In each stand-alone episode of THE LAUNCH, unsigned aspiring artists audition for the opportunity to learn, record, and perform their version of a new original song by a world famous songwriter/producer. The artists are mentored by a panel of internationally renowned music industry legends alongside Borchetta, who then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.
Guiding artists through the audition, performing, and recording process are Scott Borchetta, world renowned music executive and CEO/Founder of Big Machine Label Group, and new permanent mentor Marie-Mai (STAR ACADÉMIE, LA VOIX), who join a weekly rotating panel of music industry powerhouse celebrity mentors and producers. Fan favourite entertainment reporter Liz Trinnear (ETALK) also joins Season 2 in a new hosting role.
As announced last fall, the exciting second season of THE LAUNCH features A-List mentors and producers, including Grammy® Award-winning singer/songwriter Sarah McLachlan; Grammy® Award-winning music legend Bryan Adams; frontman for four-time JUNO-Award winning rock band Arkells, Max Kerman; celebrated multi-platinum award-winning singer-songwriter Jann Arden; chart-topping singer-songwriter Bebe Rexha; and recording/producing superstar Ryan Tedder, who produced the Season 1 certified platinum hit single “Ain’t Easy” by Elijah Woods x Jamie Fine, returns.
Additionally, some of the most successful producers working in music today join Season 2 to produce fresh hit songs including Nile Rodgers (Madonna, David Bowie, Diana Ross); Jon Levine (Avril Lavigne, Drake, Bebe Rexha); Alex Hope (Carly Rae Jepsen, Troye Sivan, Tove Lo); and Shaun Frank (The Chainsmokers, Steve Aoki, Dragonette).