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ctv matters
CTV is the #1 network for
14 years in a row
Source: Numeris (BBM Canada), Sep 22, 2014 to Apr 26, 2015 (Weeks 4-34, final data).

Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II metrics
Growth in all Dayparts
dayparts grow
day icon
+ 20 %
M-F 6a-9a
day icon
+ 15 %
M-F 9a-6p
night icon
+ 8 %
M-Su 7-11p
night icon
+ 15 %
M-F 11:30p-2a
Overall, CTV’s full day increased
+ 12 %
from a year ago
Source: Numeris (BBM Canada) 2014-15 (9-22-14 to 4-26-15) vs 2013-14 (9-23-13 to 5-25-14), A25-54
The Only National Network to See Real Growth in Primetime
national networks
700
600
500
400
300
200
100
0
2013-14
+ 7 %
2014-15
2013-14
2014-15
2013-14
2014-15
2013-14
2014-15
CTV
GLOBAL
CBC
CITY
Numeris (BBM Canada), 2014-15 (Sep 22, 2014 to Apr 26, 2015) vs. 2013-14 (Sep 23, 2013 to May 25, 2014), A25-54, AMA(000)
big bang theory
CTV Leads the Top 20
Most 2014-15 New Series in the Top 10
red-frame-1red-frame-1
1
CTV
The Big Bang Theory
red-frame-2red-frame-1
2
CTV
Marvel’s AGENTS of S.H.I.E.L.D.
gray-frame-2red-frame-1
3
GLOBAL
Survivor
red-frame-3red-frame-1
4
CTV
The Flash
NEW SERIES
red-frame-3red-frame-1
5
AMC
The Walking Dead
red-frame-3red-frame-1
6
CTV
Criminal Minds
red-frame-4red-frame-1
7
CTV
The Odd Couple
NEW SERIES
red-frame-4red-frame-1
8
CTV
Gotham
NEW SERIES
red-frame-4red-frame-1
9
CTV
CSI: Cyber
NEW SERIES
red-frame-4red-frame-1
10
CTV
Marvel's Agent Carter
NEW SERIES
red-frame-5red-frame-1
11
CTV
Once Upon
A Time
gray-frame-5red-frame-1
12
CTV
The Amazing
Race
gray-frame-5red-frame-1
13
CTV
How to Get Away With Murder
NEW SERIES
red-frame-5red-frame-1
13
CTV
Two and a Half
Men
gray-frame-5red-frame-1
15
GLOBAL
NCIS
gray-frame-5red-frame-1
16
HBO CANADA
Game of
Thrones
red-frame-5red-frame-1
17
CTV
Castle
red-frame-5red-frame-1
18
CTV
Arrow
gray-frame-5red-frame-1
19
GLOBAL
NCIS:New Orleans
NEW SERIES
red-frame-5red-frame-1
20
CTV
CSI
Source: Numeris (BBM Canada), Total Canada, Wk 4-34, Sep 22, 2014 to Apr. 26, 2015, Adults 25-54
The #1 Choice for News
#1 News team with a weekly reach of 17.6 million
#1 Newscasts among key A25-54 audiences
ctv news
600
500
400
300
200
100
0
+ 71 %
vs.Others
CTV
GLOBAL
CBC
# 1
16/19 mrkts
CTV
GLOBAL
CBC
NATIONAL NEWS
LOCAL EVENING NEWS
Source: Numeris (BBM Canada), PPM Data: 9/1/2014-4/19/2015, Diary Data: Spring 2015, A25-54 AMA(000). Reach based on all Bell Media News properties.
TV
MATTERS
TV is Watched on More Screens and by More
People Than a Decade Ago

Grey’s Anatomy 2015 Season 1 Finale

How to Get Away With Murder 2015 Season 1 Finale

0
500
1000
1500
2000
2500
Live, PVR, STB VOD Source: Numeris (BBM Canada), Total Canada, CTV Total, P2+, PPM final data, Live+28 data, NLM Report.CTV.ca and CTV GO: Omniture, Calculations based on Video Viewing Time and Content Duration. CTV.ca based on CTV iOS and CTV Android (Tablet & Phone).
LIVE
CTV.CA
PVR SAME DAY
CTV GO
PVR DAY 1-7
STB VOD
PVR DAY 8-28
TV Continues to Reach 97% of Millennials Every Week
Weekly Reach consistent with A25-54
millenials
A18-34
Total TV
tv icon
97 %
Internet Video
video icon
54 %
A25-54
Total TV
tv icon
98 %
Internet Video
video icon
50 %
TV Source: Numeris (BBM Canada), Total Canada, 2014-15 (9-22-2014 to 4-26-2015)
Internet Video Reach Source: MTM, Fall 2014, Internet video viewer – weekly
CTV's A18-34 Audience has Grown in all Dayparts
A18-34 chart
300
200
100
0
2013-14
+ 10 %
2014-15
2013-14
+ 11 %
2014-15
2013-14
+ 6 %
2014-15
2013-14
+ 12 %
2014-15
PRIME TIME (7-11P)
FULL DAY (2A-2A)
LATE NIGHT (11:30P-2A)
DAYTIME (9A-6P)
Source: Numeris (BBM Canada), Total Canada, 2014-15 (9-22-2014 to 4-26-2015) vs 2013-14 (9-23-2013 to 5-25-2014) 7-11p M-Su, 2a-2a M-Su, 11:30p - 2a M-F, 9a-6p M-F, A18-34 (000).
Analytics
Matters
Bell Media Research:
Advancing Business insights
Bell Media joined forces with MediaCom Business Science in a three year study evaluating media performance and Sales ROI in the automotive sector. The findings were clear. Television drives sales. Television drives other media.
analytics matters
automotive-buying-process

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