Be part of Canada’s #1 culinary show!
MasterChef Canada returns in fall 2025! As Canada’s most-watched culinary competition on CTV and Crave, season 8 promises unparalleled viewer engagement and a suite of high-impact partnership opportunities.
Reach food-lovers nationwide
MasterChef is a culinary phenomenon, captivating audiences in over 200 territories worldwide. As Canada’s top food series, it appeals across generations, with dedicated audiences among families, children (2-17) and young adults (18-34). This isn’t just a cooking show; it’s a premium brand that connects deeply with Canadians, providing an unmatched platform to reach a diverse and engaged audience.
High-impact partnership opportunities
Leverage MasterChef Canada’s multiplatform reach to engage audiences at every stage of the marketing journey—from initial awareness to lasting brand loyalty—with tailored integrations, targeted media, and in-store activations.
In-show integration
Immerse your brand in the heart of MasterChef Canada with custom challenges, pantry product placements, and prizing that put your brand in front of viewers.
Custom content
Enhance visibility with co-branded recipe videos, audio, branded spots, and social-first content crafted to resonate with the MasterChef audience.
Targeted media
Maximize brand visibility with location-based OOH near grocery stores and high-traffic areas, targeted digital and social ads, and precise consumer insights powered by Bell First Party Data.
Retail and shoppable opportunities
Drive sales at the point of purchase with in-store displays, on-pack branding, QR codes, and shoppable social media, reaching consumers where they shop.
Engaging events
Create unforgettable MasterChef-themed experiences, contests, merchandise or loyalty programs to deepen your brand’s connection with culinary fans.
Ready to partner with MasterChef Canada?
Let’s bring your brand to life with tailored partnerships that deliver measurable impact across every platform.