Roll out the red carpet: The Oscars^® are almost here!

Don’t miss out on the biggest night in entertainment. The 99th Academy Awards^® are approaching and audiences are ready to be dazzled by Hollywood stars, red carpet glamour and buzzworthy moments. Let Bell Media’s Brand Partnerships team help you reach your target audience and align your brand with one of the year’s most exciting events.

Canada’s #1 award show of the year

On Sunday, March 14, 2027, Canadian eyes will turn to the Oscars®. The broadcast commands an average of 2.9 million viewers (P2+) and reaches nearly 7 million Canadians, offering brands an unmatched platform for mass exposure.

Source: Numeris, Total Canada, BY 2025-26 (data up to 4/19/26), Final Data

Opportunities

Associate your brand with one of the biggest TV events of the year. Collaborate with the Brand Partnerships team to create unique opportunities that drive excitement, awareness and deliver against your KPIs.

ETALK After the Oscars^®

The ETalk team breaks down every moment that mattered, all on-site from LA. From the big wins and fashion blunders, the buzz and the beautiful, join ETalk’s After the Oscars® special. Get on Canada’s #1 entertainment show and let your brand own the Oscars® conversation.

The Oscars^® awards show

Upsets, up and comers, long deserved awards: it’s all part of Oscar night annually. We tune in for the spectacle, the excitement, to feel the joy of the winners and the raw, unscripted reactions of the room. Become a big part of a show that entertains all night long.

Tyrone Edwards, Lainey Lui and Traci Melchor hosts of ETALK

Drive brand buzz by aligning with Canada’s top entertainment brand across TikTok, Instagram and YouTube, and do it any way you want. ETalk can partner with your brand to create custom Oscar related social content tied to your brand KPIs.

ETalk Red Carpet on YouTube

Hosted by ETALK’s finest, the stream blends prestige access with the immediacy of digital, inviting viewers into the glamour while reacting live. Thirty minutes of magical moments, candid interviews and style.

First party data

Bell First Party Data helps you build on Oscars momentum by reconnecting with exposed audiences. Use Bell First Party Data to connect upper-funnel exposure to lower-funnel outcomes or for reinforcing your messaging across the entire Bell Media ecosystem.

The CTV Oscars^® Challenge

Let your movie knowledge shine and go up against your industry colleagues for another year of the CTV Oscars^® Challenge. Now’s your chance to turn your Oscar^® picks into awesome take-home prizes – all you have to do is submit your top contenders before the awards start on March 12th.

Enter now

Crave owns The Oscars^®

Crave will air the Oscars live and will be curating Oscar movies and collections in the months leading up to the event. Wrap your brand around all things Oscars with sponsorships and pre-roll opportunities.