The Grey Cup: Canada’s favourite annual sports event

Rooted in Canadian tradition, the Canadian Football League has a long history of uniting millions of passionate, highly engaged fans from coast to coast. With incredible action on and off the field, the CFL on TSN & RDS is entrenched as a cultural phenomenon, creating some of Canada’s biggest sports moments that draw massive audiences each year.

Exclusive home of the CFL

Bell Media has coverage across TSN and CTV. This is your chance to maximize your brand’s exposure and connect with millions of fans across the nation. More than 30% of Canadians described themselves as CFL fans in 2026.

The Power of the Grey Cup

Since returning in 2021, the Grey Cup has been Canada’s #1 Fall broadcast in three of the last five years.

As one of the biggest single-day sporting and entertainment events in Canada, the 113th Grey Cup offers brands an incredible opportunity to engage with a passionate and dedicated audience.

2025 by the numbers

455K

AMA (regular season) 2+

+1.3M

Reach per game

+8.8M

Total Reach (P2+)

43M

Impressions

1.7M

Engagements

6.4M

Video Views

The audience is growing younger

Significant A25–34 growth

+29%

AMA YoY

+7

Cumulative reach YoY

+26

average weekly reach YoY

+42%

+42% daily reach YoY

Score big with multiplatform advertising opportunities

With coverage across TSN, CTV and RDS, plus innovative digital, shoppable, and integrated media solutions, we offer unmatched brand exposure. Engage a passionate fanbase and amplify your message on a national stage. Unlock the ability to tell authentic stories through customized production opportunities — from onsite brand activations to owning game days. It’s the one property where you can do it all.

Integration opportunities

CFL partnerships provide extensive brand integration opportunities across all platforms, ensuring consistent exposure throughout the season.

Content features

Engage audiences through brand integrations with TSN’s iconic CFL panel — explore highly custom integration opportunities, from interactive games and challenges to live engagement with fans in stadiums and across screens.

Panel Features

CFL Content Features

Opportunities:

Panel challenges & games
Custom branded editorial features
Product usage & integration

Integrated content

Connect with audiences across Bell Media’s market-leading digital assets in a brand-safe, premium digital environment. Integrated content connects your brand to editorial moments that fans love.

Opportunities:

Game previews and starting lineups
Sponsored interviews with players or coaches
Original branded content created with TSN talent

Shoppable media

Transform the viewing experience into a powerful sales driver. Shoppable media bridges entertainment and commerce, offering audiences an effortless path from inspiration to transaction.

Opportunities: