Unwrap the power of holiday partnerships
Help your brand become the heart of the holidays, with partnerships and opportunities that will make you a core part of the culture that Canadians celebrate each year.
From festive entertainment to curated streaming collections and holiday radio specials, we’ll help you engage targeted audiences in ways that feel natural, memorable, and impactful. By embedding your brand into the content Canadians actively seek out, we help you bypass the clutter with native integrations, multi-platform frequency, and direct-to-consumer digital commerce solutions.
Be at the center
of celebrations
Bring your message to life in the most festive season of all with exclusive Bell Media opportunities
Nov 15, 2026 – Jan 3, 2027
Snap up a Crave holiday sponsorship
It’s the season when everyone snuggles under a blanket and binge watches their favourite shows. Connect to those crowds by associating your brand with hundreds of holidays films, shows and TV movies.
Nov 15 – Jan 3, 2027
Show up in Cinémagie
Associate your brand with Noovo, Vie, Crave, noovo.ca, Elle Fictions, and Max’s festive holiday movie lineup!
More than 240 films and made-for-TV movies across four channels and our digital platforms.
NOV-DEC
Own in-show integrations
Celebrate the season inside CTV and Crave’s most trusted daily programs — Your Morning, The Good Stuff, The Social and etalk. Opportunities include festive in-show integrations, social extensions, and shoppable e-commerce tie-ins that put your brand at the heart of the holiday conversation.
NOV 16 – JAN 4
Hear our holiday audio opportunities
Bell Media’s Holiday 2026 Audio Opportunities — headlined by the 24/7 iHeart the Holidays network across 29 stations and the multiplatform “Behind the Christmas Hits” special — seamlessly embed your brand into seasonal routines. Turns festive emotional connection into proven retail conversion.
DEC 26 – JAN 5
Score with hockey
Own the biggest hockey event of the season in the 2027 IIHF World Junior Championship: Several sponsorship opportunities are available for the holiday tournament, including match presenter, period overview, and in-game segments.
BEGINS DEC. 1 – 24 EPISODES
Open up to Advent Calendar
This holiday season, all of Canada gets to fall in love with a holiday romance: Inspired by our hit in Quebec, every day in December, our reality show dater opens an advent calendar. Behind the doors are different single men. Which one will she invite to her family for Christmas? Which brand will own this opportunity?
BEGINS DEC 1- 24 EPISODES
Calendrier De L’Avent returns
Back for a second season, this year Calendrier De L’Avent helps an attractive bachelor navigate opening 24 doors over the course of the holidays. Behind one of those doors is a woman he will bring home to his family this Christmas. Embedded in the show are lucky advertisers part of this holiday hit.
4-WEEK CAMPAIGN
Shop the screen
Bell Media launches its first-ever holiday store on Noovo. This is “Shoppable TV,” a direct sales generator that allows audiences to snap up products directly from the show they are watching. Also shop from The Good Stuff, The Social and TSN.
NOV-JAN
Holiday themes on Noovo Moi
Noovo Moi is a go-to destination for lifestyle content, offering a wealth of tips and inspiration for the holiday season. Its special holiday hub features articles on a wide range of festive topics to help consumers plan and enjoy the celebrations. Brands can also take part through customized content opportunities.
4-WEEK CAMPAIGN TBC
Be the last sign before they shop
Promote your brand and holiday promotions on bus shelters, in metro stations, and through bus makeup: Everywhere shoppers are when they have already decided to spend.
4-WEEK CAMPAIGN TBC
Get noticed with garlands
Celebrate every impression with the Seasonal Garland installation! Bring seasonal magic to your outdoor advertising with custom illuminated garland installations designed to enhance the impact of static billboards in Toronto and Montreal.
4-WEEK CAMPAIGN
Geotarget mobile shoppers
Re-engage high-intent traffic with mobile geotargeting: Target potential buyers via their mobile device who have visited or walked past your retail locations.
