Powerful context + Integrated strategy = Tangible results
At Bell Media, we know that the content environment and strategic approach directly influence brand performance. With Survivor Québec season 3 , partners gain access to a powerful content ecosystem designed to maximize brand impact.
Results
This integrated approach drove significant gains across all key indicators.
- Survivor Québec generates significant visibility for its partners, as demonstrated by high levels of aided and unaided recall for the vast majority of brands associated with Season 3.
Long-term Sponsorship Pays Off
- Brand and sponsorship scores are considerably higher among viewers exposed to all three seasons, compared to new viewers.
- This difference clearly demonstrates the value of sustained partnerships, as repetition reinforces brand presence and amplifies results.
- The longer audiences are exposed, the higher the impact.
Measurable Impact on Opinion and Consideration
All partner categories surpass YouGov benchmarks in terms of brand awareness and perception. This demonstrates the power of combining engaging environments with relevant integrations.
Telecommunications
Financial Services
Automobile
Alcohol
Retail
Consumer Packaged Goods (CPG)
Added Value
- Content with highest emotional impact clearly improves brand performance.
- Local content reinforces brand authenticity and proximity with viewers.
- Sustained brand presence increases gains in perception and consideration.
- Brands that integrate in the content perform better than brands with isolated advertising presence.
- An engaging environment is better at grabbing attention and amplifying advertising impact.
Source: YouGov study among “Survivor Québec” viewers aged 18-64 (n=510, margin of error ±4.3%, May 27 to June 5, 2025)
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