Starting January 1st, Bell Media becomes the exclusive Canadian sales partner for Tubi, unlocking billions of new premium ad opportunities and expanding our “big screen” footprint across highly engaged 18–54 audiences. This partnership strengthens our premium video ecosystem and gives advertisers direct access to the fastest-growing free streaming service in Canada.
A Platform Canadians Love — and Advertisers Value
Tubi has become a go-to streaming destination for Canadian audiences:
- 1.7M+ households use Tubi, opening the app 16× per month
- Strong performance across 18–54 and multicultural audiences
- Ranked #2 free ad-supported streamer in Canada
- 83% Connected TV viewing with high co-viewing
What it means for advertisers: highly engaged, premium long-form viewing in brand-safe environments—with truly incremental reach.
A Better Viewing Experience = Stronger Ad Performance
Tubi’s user-first design directly improves ad effectiveness:
- Free forever with a massive library of 200,000+ titles
- Low ad loads (4–6 minutes/hour) and natural breaks
- Never-skippable ads and 90%+ completion rates
- 97% VOD viewing, driving deeper engagement
- Smart frequency management to reduce duplication and waste
Outcome: higher attention, better recall, and a more efficient path to results.
Built-In Synergies Across the Bell Media Ecosystem
Tubi strengthens and extends Bell Media’s video offering:
- Meaningful Unduplicated Reach: Only 11% overlap with Crave, creating new incremental scale for advertisers.
- Expanded Scripted Catalog: More long-form content simplifies big-screen sales narratives.
- Broader Distribution for Bell Originals: The collaboration between Bell Media and Tubi extends well beyond advertising representation. The two companies will work together on major content and distribution initiatives, including:
- Co-produced original programming, launching globally on Tubi, domestically across Bell Media platforms, and internationally through Sphere Abacus
- FAST channel expansion, bringing Bell Media brands — including CTV News, TSN The Ocho, CTV @Home, CTV Laughs, The Mightiest by CTV, CTV Gridlock, and Corner Gas — to Tubi later this year
- Enhanced Data & Targeting: Integrates seamlessly with Bell First Party Data, BAM, Bell Ads for Business, and Bell DSP.
The Bottom Line
Tubi amplifies Bell Media’s premium streaming ecosystem by delivering scale, incremental reach, and deeply engaged big-screen audiences. Together, we offer advertisers a more powerful, more comprehensive, and more effective way to connect with Canadians through premium video.
