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Insights & Strategy

~4 mins

Winning the 2025 Holiday Season

Insights & Strategy

Reaching every viewer: How a unified video strategy drives smarter growth

Bell Media’s competition reality shows

Insights & Strategy

Smarter audio starts here! Combine radio and digital for maximum impact and reach

Vacation house

Vacation rental brand sees 83% of web traffic from exposed households

Employee preparing a sandwich

Serving up results: QSR brand drives 81% of web traffic with strategic TV campaign

Family in the kitchen working on a laptop

Financial brand achieved 104% more web traffic and 1.4x greater consideration

Man spraying his armpit

Winning with precision: CPG brand sees 2.8x lift in brand attributes

Woman listening to her headphones

Precision targeting boosts consideration and web traffic for popular audio brand

Hospital Building

In-content TV drives strong brand affinity and purchase consideration

Retail store

Branded content drives brand lift and purchase intent in food and kitchen

Person watching television

Branded content drives 25% lift in financial service consideration

Family watching television

Reality TV integration drives 69% vehicle consideration for leading automotive brand

people with luggages at the airport

Multiplatform strategy boosts sign-up intent 7x for a travel loyalty program

Insights & Strategy

Advertising in times of uncertainty: Why cutting back may cost you more

Live Connected TV (CoTV) inventory is now available on TSN, Canada’s Sports Leader

A person working on a laptop

Bell Marketing Platform now live on The Trade Desk

TV screen

Bell Ads for Business: Big-screen ads, now at a lower price

Laptop computer with a target on the side

Creative flighting now lives on Bell Ads for Business

NBA on TSN & RDS

Man drinking a beverage

World Cup broadcast integration fuels 48% increase in brand opinion

F1 course

Bell x Formula 1 Canadian Grand Prix – A winning formula: How F1 sponsorship drove brand impact

Insights & Strategy

Back to school 2025

Women doing her grocery

Precision pays off: Retail brand sees 2.3x stronger connection and 21% lift via TV

Multiple device types displaying crave content

Crave expands: More iconic content, more targetable audiences, one premium platform

TSN & RDS: Exclusive home of CFL

Project Runway

Man working on a laptop

Job search brand drove 74% of web traffic with precision targeting

Step up your game with hockey on RDS

Woman looking at a banking card

Financial brand achieves 2.6x awareness and 1.6x favourability with data-driven TV

Woman looking happy beside a luxury car

Luxury automotive success: 6x lift in purchase intent with data-driven TV

Home of FIFA World Cup 26™

Bell Media’s original French-language reality shows

Dive into all thing Formula 1

Masterchef Canada

Reach your shoppers everywhere with Radio to Road to Retail

Emerging artists: Ready to capture the pulse of Montreal?

IIHF World Junior Championship 2024

Elevate your brand with Virtual Product Placement

Canada’s women’s sports leaders

Forced Perspective

Roll out the red carpet for The Oscars® 2025

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