The New Home of SNL
Put your brand at the centre of the weekend’s biggest cultural moment.
For more than 50 years, Saturday Night Live has shaped popular culture through iconic sketches, unforgettable hosts, headline-making performances and viral moments.
This fall, Bell Media brings the complete SNL experience to Canadians, with new episodes airing live on CTV and streaming live on Crave, followed by full episodes on demand the next day.
A Cultural Event That Lives Beyond the Broadcast
Few entertainment properties can still bring audiences together around a shared cultural moment. SNL is one of them.
Each week, celebrity hosts, musical guests, surprise appearances and topical sketches spark conversation across social media, news, digital platforms, workplaces and living rooms.
The moment begins on Saturday night.
The conversation continues well beyond it.
The Energy of Live Late Night. The Impact of Prime-Time.
SNL delivers a unique national viewing experience.
Audiences in Eastern Canada stay up to watch the show live, while viewers across Western Canada experience it during coveted evening viewing hours.
For advertisers, that means:
- The urgency and anticipation of live viewing
- Real-time cultural relevance
- National reach and prime-time exposure
- The credibility of a globally recognized entertainment franchise
An Audience That Turns Attention Into Action
SNL viewers do more than watch. They search, talk, visit and buy after seeing advertising on television.
72% more likely
to search online
72% more likely
to talk about a product or service
60% more likely
to visit a retailer or restaurant
38% more likely
to visit an advertiser’s website
33% more likely
to purchase a product or service
36% more likely
to download a coupon
The Power of Live. The Scale of Streaming.
Together, CTV and Crave help brands build reach, frequency and relevance across the entire SNL weekend.
Saturday night
Capture the live cultural moment on CTV and Crave.
Sunday
Extend viewing and reach with full episodes available on demand on Crave.
Monday and beyond
Stay part of the conversation as the moments continue across social, news and digital platforms.
One Iconic Franchise. More Moments for Your Brand.
