Women’s sports leadership in Canada
Women’s sports are experiencing unprecedented momentum in Canada.
83.8% of Canadians agree that women’s sports are on the rise!1
As Canada’s leading sports broadcaster, TSN and RDS delivers a powerful mix of premium opportunities that attract viewers and build positive brand association.
Unmatched access to women’s sports
Gain brand exposure through an unmatched spectrum of women’s sports. 58.6% of Canadians agree they would support a brand who promotes women’s professional sports.2
From the intensity of hockey to the precision of golf and the dynamism of basketball, we connect brands with highly-engaged, value-driven audiences across the sports landscape.
The moment is NOW for women’s sports
Women’s professional sports in Canada have grown from approximately $200 million to nearly $400 million, with projections to surpass $500 million by 2030. Two in three Canadians now identify as fans of women’s sports with nearly half of Canadians at 47.4% agreeing they follow more women’s sports than they did a year ago.3 These fans are younger, more diverse, and values-driven, making them more loyal to brands that show up authentically.
The Toronto Tempo are on the court this season!
Fans of women’s sports reward brands that invest early:
79%
of fans say they feel proud of brands that support the women’s game
25%
lift in brand awareness, sentiment, and purchase intent for brands aligned with women’s sports
+17%
in buzz for the Toronto Tempo, as it is outperforming women’s sports teams at large, including +14% in ad awareness and +26% in WOM Exposure4
30%
agree they plan to follow more WNBA games, highlights and news because of the Toronto Tempo5
The moment brands can’t afford to miss
In just two years, Canada’s professional women’s sports market has doubled, and audience growth continues to outpace brand investment.
This disconnect is highlighted in the latest It’s Time report from Canadian Women & Sport, which examines the growth, value, and investment dynamics shaping women’s professional sports in Canada.
“From Women’s World Hockey Championships to tennis to curling, TSN has always been proud supporters of women’s sports,” says Shawn Redmond, VP and GM of Bell Media Sports. “It’s clear that in the last few years, that momentum has surged and we could not be more excited to continue driving that progress forward and see real change happen.”
For brands, this represents a rare opportunity to get in early enough to lead, shape, and grow alongside the category. Brand partners are already seeing higher ROI, including up to 30% lower cost per impression and stronger organic amplification.
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Connect with a passionate and growing base
TSN and RDS have played a foundational role in accelerating this growth, delivering meaningful scale and breakthrough moments for women’s sport in Canada, including:
4 million
female impressions delivered weekly across English-speaking audiences
1.6M viewers
tuned in for the IIHF Women’s World Championship Final
2× YoY growth
for the Canada–U.S. Rivalry Series
1M+ viewers
reached as Women’s March Madness in Canada outperformed the men’s final
+48%
from the 2025 Women’s March Madness Final in Canada, with over half a million P2 viewers
1.5M
viewers tuned in for the IIHF Women’s World Championship Final
Source: Numeris, Total Canada, BY19-20 – BYTD (8/28/23- 11/26/23), TSN+/TSN2+ & Individual English Commercial Specialty Channels. P2+,[EY1] and Numeris, TV PPM, Total Canada, P2+, TSN+Com, 2026-04-05 compared to 2025-04-06, Cumulative Reach, Confirmed Data
A legacy of positive associations
TSN and RDS women’s sports offering brings together some of the most compelling leagues and events in the global sports landscape, delivering premium live coverage and year-round visibility across platforms, including:
- PWHL
- WNBA
- Women’s March Madness
- Major international tennis events
Tailored sponsorships to amplify your brand
From broadcast media plans featuring key women’s sports properties to social packages and custom multiplatform opportunities, TSN and RDS offers unique avenues to integrate your brand into the heart of women’s sports.
Sponsorships:
Get sponsorship opportunities with various leagues, properties and tournaments across broadcast, digital and social platforms.
Broadcast media plan:
Features brandsell across key women’s sport properties – Curling, Golf, Hockey, Basketball, Soccer, Tennis and more.
Social media package:
Align with women’s sports across social platforms with custom built pre-roll campaigns.
Custom content:
Get multiplatform opportunities rooted in storytelling within women’s sports across TSN, RDS and the Bell Media network.
Become a champion for women’s sports
Becoming a champion for women’s sports means more than showing up — it means investing with intent.
With TSN and RDS, your brand is not just seen. It becomes part of the stories shaping the future of women’s sports in Canada.
1,2,3Source: Vividata SCC Sports, Spring 2025, Total Canada, A18+
4Source: YouGov BrandIndex, Total Canada, A18+, 2026-04-29 to 2026-06-28, Periodicity: Whole Period, Womens Sports Teams: Canadan Women’s Hockey Team, Canadian Women’s Soccer Team, Montreal CF, Montreal Victoire, Ottawa Charge, Toronto Sceptres, Toronto Tempo, Vancouver Whitecaps FC
5Source: Vividata SCC Sports, Spring 2025, Total Canada, A18+
