The NFL drives multi-platform momentum
The NFL engages fans from main screens to mobile and everything in-between.
24 million Canadians were reached throughout the most recent NFL season & playoffs on TSN and CTV alone.
The NFL offers opportunities for advertisers that range from reach to real intimate audience and brand connections.
A massive audience that peaks at Super Bowl
14.2 million
Canadians reached during the Super Bowl, making it the most-watched broadcast of Q1 2026
854K
Average Minute Audience (AMA) for the marquee Sunday 1 p.m. games on TSN & CTV
776K
AMA for the premier Sunday Night Football broadcast
703K
AMA for Thursday Night Football, kicking off the weekly NFL action
652K
AMA for Monday Night Football, kicking off the weekly NFL action
Win over the modern fan
It’s clear that in a fragmented media landscape, the NFL on TSN and CTV remains a key appointment-viewing experience. But it doesn’t end there: Fans engage across broadcast, streaming, digital, and social channels, making them more loyal to brands that show up authentically.
Drill down into the massive NFL audience
233 million
Total hours of NFL content consumed by Canadians on our platforms
+7%
Growth in total reach over the past five years, reflecting the NFL’s continued growth and expanding audience, including a 30% increase in TikTok engagement through dedicated social
5.9 million
Average viewers for Super Bowl LXI, the most-watched broadcast of the quarter
Target the demo driving the Canadian economy
The NFL accounts for 4 of the Top 10 regularly scheduled Fall programs among the highly-coveted A25-54 demographic. From the intensity of Thursday Night Football to the spectacle of the Super Bowl, an NFL partnership delivers the audiences you seek, week in, week out.
Scoop up the super fans with Film Never Lies
While broadcasts reach millions of fans, our flagship digital series, Film Never Lies, delivers the ones who lean in the most.
This is where die-hard NFL fans go for elite, deep-dive analysis, offering brands a clutter-free environment to build deep-funnel trust and loyalty. Season 1 highlights include 113K+ total streams and 4.2M+ social impressions as well as an average of more than 11 minutes of uninterrupted watch time.
Ears are listening: Do you want them to hear your brand?
Check out the podcast
Crank up your brand experience
From broadcast media plans to social packages and custom multiplatform opportunities, we offer unique avenues to integrate your brand into the NFL
Sponsorships:
Get sponsorship opportunities with our various properties across broadcast, digital and social platforms.
Broadcast media plan:
Features brandsell across broadcast, which remains the foundation that drives the media ecosystem.
Podcast performance:
Dive in where the fan commitment to the NFL cause is the deepest.
Custom content:
Get multiplatform opportunities rooted within the NFL across TSN and CTV.
Join the best of the best
Partnering with the NFL on Bell Media means investing in a complete marketing ecosystem.
With TSN and CTV, your brand connects with fans wherever they are, from kickoff to the championship.
