The NFL drives multi-platform momentum
The NFL reaches fans wherever they consume content — from live broadcasts and streaming to digital, social and mobile platforms.
24 million Canadians were reached throughout the most recent NFL season & playoffs on TSN and CTV alone.
The NFL offers opportunities for advertisers that range from reach to real intimate audience and brand connections.
A massive audience that peaks at Super Bowl
14.2 million
Canadians reached during the Super Bowl, making it the most-watched broadcast of Q1 2026
854K
Average Minute Audience (AMA) for the marquee Sunday 1 p.m. games on TSN & CTV
776K
AMA for the premier Sunday Night Football broadcast
703K
AMA for Thursday Night Football, kicking off the weekly NFL action
652K
AMA for Monday Night Football, kicking off the weekly NFL action
Win over today’s multi-platform NFL fan
The NFL on TSN and CTV remains an appointment-viewing experience. But fans also engage across broadcast, streaming, digital, and social channels, making them more loyal to brands that show up consistently across platforms.
Drill down into the massive NFL audience
233 million
Total hours of NFL content consumed by Canadians on our platforms
+7%
Growth in total reach over the past five years, reflecting the NFL’s continued growth and expanding audience, including a 30% increase in TikTok engagement through dedicated social
5.9 million
Average viewers for Super Bowl LXI, the most-watched broadcast of the quarter
Reach Canada’s most valuable audience
The NFL accounts for 4 of the Top 10 regularly scheduled Fall programs among the highly-coveted A25-54 demographic. From the intensity of Thursday Night Football to the spectacle of the Super Bowl, an NFL partnership delivers the audiences you seek, week in, week out.
Scoop up the super fans with Film Never Lies
Hosted by Super Bowl Champion and TSN Lead NFL Analyst Luke Willson, Film Never Lies delivers authentic conversations, behind-the-scenes stories and in-depth football analysis with current and former athletes. New episodes are released weekly throughout the NFL season and are available on:
- TSN
- Crave
- YouTube
- iHeart
- Wherever you get your podcasts
Social cutdowns extend the conversation across TSN’s digital channels even further.
Check out the podcast
Crank up your brand experience
From broadcast media plans to social packages and custom multiplatform opportunities, we offer unique avenues to integrate your brand into the NFL
Sponsorships:
Get sponsorship opportunities with our various properties across broadcast, digital and social platforms.
Broadcast media plan:
Features brandsell across broadcast, which remains the foundation that drives the media ecosystem.
Podcast performance:
Dive in where the fan commitment to the NFL cause is the deepest.
Custom content:
Get multiplatform opportunities rooted within the NFL across TSN and CTV.
Join the best of the best
Partnering with the NFL on Bell Media means investing in a complete marketing ecosystem.
With TSN and CTV, your brand connects with fans wherever they are, from kickoff to the championship.
