Be Part of the Moments That Influence Decisions This Holiday Season

This holiday season, move past generic ad placements.

Leverage Bell Media’s unique premium ecosystem to embed your brand into the consumer journey from the first spark of inspiration to the final purchase decision.

The brands that win the holidays are integrated into the trusted cultural moments, traditions and entertainment experiences that define Canada’s “Season of Connection.”

By aligning with Bell Media, your brand taps into an ecosystem reaching 83% of Canadians weekly, bridging premium content, digital precision and real-world scale.

Reach Canadians Across the Entire Holiday Journey

Reach Canadians Across the Entire Holiday Journey

Holiday success is built long before the final checkout. And Canadians are not spending less: Canadian retail sales hit $74.3B (June 2026), with sales increasing in seven out of nine major sectors.  The smartest brands maintain a continuous, multi-platform presence to guide consumers through their extended, deliberate shopping journeys.

Renew Interest in January: Post-holiday sales, resolution-setting, and habit formation. Strategy: Retain newly acquired customers and foster New Year loyalty.

Create Connection in October: Budgets are drawn; holiday gift lists begin to take shape. Strategy: Build early brand familiarity during this initial planning phase.

Encourage Discovery & Decision in November: Active search, comparison shopping, and deal-seeking. Strategy: Capture high-intent audiences during active consideration. Peak shopping (Black Friday, Cyber Monday) happens here!

Celebration and Community in December: Be ready for holiday gatherings. Strategy: Dominate peak attention windows for mass conversion.

High-Impact Opportunities

• Connect Via Crave: The Halo Effect
  • Need to Know: Major premium releases drive a 115% increase in ad-supported viewing hours on Crave.
  • The Opportunity: Align your brand with the year’s most anticipated streaming moments, including the highly anticipated launch of the HBO Harry Potter series, by sponsoring curated Holiday Collections.
• Dominate Sports: The World Juniors Phenomenon
  • Need to Know: 10.8 million Canadians tuned in to the 2026 World Juniors on TSN and RDS.
  • The Opportunity: As the legendary tournament returns to home ice, capture the undivided attention of a passionate national audience during a key post-Christmas shopping and celebration window.
• Engage with Bell Media Studios
  • Need to Know: Bell Media’s total TV plus its digital reach equals 31.1 million Canadians. That’s 95% of population. 1
  • The Opportunity: Work with our award-winning studio teams to create seamless, shoppable in-show integrations on flagship programs like The Social, turning premium content directly into commerce.
• Capture Real-World Journeys with Astral Out-of-Home
  • Need to Know: Astral Out-of-Home assets deliver a massive weekly reach of over 22 million Canadians.
  • The Opportunity: Dominate the physical world. From high-impact digital billboards to targeted neighborhood commuter routes, stay top-of-mind as shoppers travel to malls, gatherings, and retail centers. Special holiday retail packages are available.
• Set the Festive Mood with iHeartRadio Audio
  • Need to Know: Bell Media Audio platforms reach 10.6 million Canadians weekly.
  • The Opportunity: Own the soundscape of the holidays. Target festive listeners with seasonal music takeovers and exclusive sponsorships of top holiday programming like the “Behind The Christmas Hits” podcast.
• Data-Driven Performance and Measurable Impact: Turn Insights into Incremental Revenue
  • Need to Know: Leverage the Bell Marketing Platform to reach 22 million connections across 8 million households with high-precision first-party data. Don’t rely on generic targeting during the high-stakes Q4 period. Precision and attribution are critical.
  • The Ultimate Proof: Our Outcomes Measurement tool links your campaign exposure directly to consumer action. A national retail partner using this data-driven approach achieved a staggering 246x incremental Return on Ad Spend (ROAS) during their holiday campaign.
  • Incremental Reach with Tubi
  • Need to know: Nearly 30% of viewers shop while watching Tubi, meaning you have a chance to make a sale as soon as your ad appears.
  • The Ultimate Proof: More than 70% of Tubi viewers aren’t on Crave. If you’re looking to extend into younger audiences, this is the right place. With 30% of the audience in the coveted 18-34 range and nearly 2/3ds of the audience being cord cutters, you’re adding audiences you simply wouldn’t reach otherwise.

Let’s Build Your Holiday 2026 Campaign

Ready to turn these premium environments into your brand’s biggest holiday win? Let’s discuss a customized multi-platform strategy tailored to your exact KPIs.