RDS hockey opportunities: reach passionate fans across Québec
Advanced Advertising, Audio, Digital, Out-of-Home, Video, Brand Partnerships
October 28, 2026
RDS hockey opportunities for the 2026–2027 season
For the 2026–2027 season, the RDS hockey offering features a broader and more strategic lineup for advertisers. With more games, more international events, and a multiplatform distribution, brands can reach passionate fans at scale.
Across Canada and Québec, hockey remains a unique type of content that brings audiences together live, creates strong emotions, and fuels ongoing conversations. Through premium broadcasts and Bell Media’s multiplatform ecosystem, brands can connect with hockey fans across television, digital, and audio.
Supported by Bell Media’s advanced advertising solutions, the RDS hockey offering remains the leading French-language destination for reaching hockey fans and maximizing campaign impact.
A leading sports network in Quebec
In 2025, RDS ranked as the number one sports network in Québec across several key targets, including T2+ and A25–54.
Average viewership also increased by +6% among T2+. This performance highlights RDS’s ability to deliver meaningful visibility for advertisers.
A complete hockey offer
| Properties | Games | Highlights |
|---|---|---|
| NHL – Montreal Canadiens | 60 regular season and preseason games | Currently reaching more than 2M viewers weekly among P2+. |
| NHL – Ottawa Senators | 52 regular season games | Current weekly reach of 476,000 viewers among P2+. |
| AHL – Laval Rocket | 36 regular season games and exclusive playoff rights | Currently reaching an average weekly audience of 486,000 viewers among P2+. |
| PWHL – Montreal Victoire | 18 games from November 2025 to May 2026 | The number one women’s sports property in the Québec market across all key targets in 2025. |
| World Juniors (Minnesota) | December 26, 2025 to January 5, 2026 | Average audience of 124,000, up +7% among P2+. |
| Women’s World Championship (Slovenia) | April 13 to April 19, 2026 | |
| Men’s World Championship (Switzerland) | May 15 to May 31, 2026 | |
| Canadian Junior Hockey | President Cup and Memorial Cup: April and May |
Why RDS hockey advertising opportunities are the go-to destination for brands
- Expanded programming that multiplies multiplatform opportunities
Hockey remains one of the few types of content capable of bringing together massive live audiences. This real-time viewing ensures strong advertising attention. In addition, the television experience naturally extends to digital platforms. The data confirms this impact.- RDS viewers are 13% more likely than average to visit an advertiser’s website after seeing a TV ad .
- They are 11% more likely to say that TV advertising helps them decide what to buy).
- Digital growth that amplifies reach
Hockey engagement also continues on RDS.ca. This complementarity between television and digital strengthens the effectiveness of the RDS hockey offering. In 2025:- Views increased by +21%
- Page views increased by +15%
- Streaming increased by +25%
- In addition, RDS.ca users are 18% more likely to say they pay attention to television advertising.
- A high-performing male audience
- RDS posts an index of 139 among men, representing a concentration 39% higher than average.
- This performance confirms the network’s ability to reach a highly engaged male audience in a premium live environment.
- Multiplatform amplification
Bell Media’s hockey ecosystem allows your brand to shine across multiple platforms :- Video: Visibility during the most-watched moments of the season and integration within flagship hockey content.
- Digital: Precise targeting and immersive formats around key moments.
- Radio: Integration within daily sports conversations.
- Out-of-home: National presence in strategic locations.
- Megaphone: Turn viewing into engagement. Connect with fans in real time during live RDS games.
- Advanced data to optimize your campaigns
- Bell’s first party data enables precise planning through reliable insights on behaviours, geolocation and more than 300 interest categories.
- The Strategic Audience Manager (SAM) simplifies multiplatform activation within Bell Media’s premium environments.
- Impact reports provide clear and flexible measurement of campaign performance.
Your essential partner
With a comprehensive hockey offering, rapidly growing audiences and a strong multiplatform strategy, RDS stands as the best choice to reach hockey fans.
This is a unique opportunity for brands looking to stand out, strengthen their presence and build authentic connections with passionate fans within a premium, engaging and measurable environment.
Investing in the RDS hockey offering means transforming visibility and awareness into concrete, measurable results.
Sources :Linear: Numeris, Québec Franco, RDS; Vividata, Québec Market; Digital: mParticle, RDS.ca
