The Sports Season Is Back on RDS

This Fall, Sports From End to End

September marks the return of the biggest sports seasons—and with them, a packed lineup of live events that will keep fans engaged through the end of the year.

Hockey, football, basketball, golf, baseball, soccer, automotive… RDS is at the heart of the events that bring Québecers together, with programming that keeps fans connected throughout their sports journey.

For brands, it’s a unique opportunity to align with engaging content and highly passionate audiences.

RDS: An Unmatched Sports Powerhouse

+70% of linear sports viewing among adults 25–54
2.8M viewers reached each week
93% of RDS viewing comes from live programming
+1.3M unique visitors each month on RDS.ca

The Action Doesn’t Stop at the Final Whistle

On RDS, the experience continues before, during and after the live event. 5 à 7, L’Antichambre, Sports 30 and L’Avant-match des Canadiens create must-watch destinations that keep the sports conversation going with news, analysis, debates and reactions.

The result: more opportunities for your brand to stay in the game beyond the event, multiplying touchpoints with sports fans across video, digital, audio, out-of-home and branded content.

Be there when passion runs highest

With more than 1,000 live events broadcast each year, RDS offers brands a powerful sports environment filled with opportunities to drive visibility, engagement and meaningful connections with fans.

Powered by Bell Media’s first party data, reach the right audiences with greater precision and tailor your media strategy to your objectives.

RDS. Quebec’s #1 sports destination.