The NBA: The future of fandom is here
The NBA has become an epicenter of sports, fashion, music and digital culture.
With a cumulative reach of over 10.6 million viewers, the NBA on TSN and RDS is a powerhouse generating Canadian attention across broadcast, streaming, digital and social platforms.
Attract tomorrow’s audience today
The data shows a clear trend: the NBA is the league of choice for the consumers of tomorrow
144
The audience index for adults 18-34, proving that the NBA on our platforms is the most effective way to connect with younger consumers.
171
The audience index for adults 35-54, showing the NBA on our platforms massively over-indexes with this key purchasing demographic.
1.6M
Average weekly reach, proving the NBA’s power to consistently draw a massive audience to our platforms every single week of the season.
249K
Average audience per game for Toronto Raptors broadcasts, proving their dedicated fanbase remains one of the most valuable in sports.
Become a part of a culture that’s bigger than the league that fuels it
The NBA on TSN and RDS is an ongoing cultural conversation and it’s being led by Gen Z. Fans watch the games, dissect the fashion, debate the stats, and share the highlights across streaming, digital, and social channels. In 2026, Gen Z was more likely to be NBA fans (49%) than the overall population (36%).
Major moments that matter
A whopping 448K was the Average Minute Audience (AMA) for marquee events like the Vince Carter Jersey retirement game last season, showcasing the league’s power to create can’t-miss moments.
This year the Raptors will retire Kyle Lowry’s jersey on Jan. 10 on TSN!
Power your brand experience
TSN is the home of Raptors basketball, delivering 41 games with premium coverage and expert analysis throughout the season. Brands can own key moments across pre-game and halftime coverage, including TSN’s dedicated basketball panel featuring Kate Beirness, Leo Rautins, Sam Mitchell and Kia Nurse, plus courtside insights from Josh Lewenberg.
With At The Half, brands receive guaranteed integration in every Raptors game on TSN through an in-studio takeover, branded graphics, verbal mentions, contextual lower thirds, custom feature integrations and premium :30 spots. Beyond broadcast, TSN extends the conversation across digital, social and TSN 1050 Toronto, connecting brands with basketball fans all season long.
Extensive brand integration opportunities across all platforms, ensuring consistent exposure throughout the season.
Engage audiences with best-in-class media assets that prominently display brand messaging during gameplay.
Opportunities include:
- Animated lower thirds (ALTs)
- Video Audio Drop ins (VADIs)
- Score Bugs
Interact with fans using Live Audience Engagement tools like – pre-game questions and real time answers during post game analysis
Opportunities include:
- Animated lower thirds or full-page boards
- Interactive brand sell
- Sponsored mobile platform
Reach audiences on-the-go with Canada’s most innovative OOH network. It’s a perfect opportunity to engage with fans everywhere they live, work, shop, and play.
Opportunities include:
- Radio to road
- Bike share
- Transit Shelter Ads
- Custom 3D shelter Ads
Reach consumers through digital platforms like the TSN app and TSN website with unmatched coverage from every angle and all season long.
Opportunities include:
- Homepage Takeovers (HPTOs)
- Sponsored Headlines
- Influencer marketing with leading influencers
- Creator space with exclusive immersive brand experiences
Partner with the future
Partnering with the NBA on Bell Media means investing in the future of consumer attention.
With TSN and RDS, your brand connects with the next generation of fans wherever they are — from opening night to the Finals.
