Canada’s single best media buying opportunity of the year
June 4, 2026
In 2026, Bell Media offers the opportunity to buy into one ecosystem that delivers unmissable content and undeniable results in this special, limited time offer. This year Bell Media has made it easier to buy, easier to measure and easier to prove value than ever before.
- Now is the time to partner with Canada’s leading media company. Bell Media is the only one in the country that has unified video, audio, digital and out-of-home into one powerful ecosystem.
- Bell’s exclusive first-party data and end-to-end measurement tools close gaps between exposure and outcome by clearly measuring impact.
- Our live sports, breaking news, cultural celebrations and premium entertainment create moments that matter. Your campaigns will appear where audiences lean in the most.
Plan with clarity. Connect at scale. Prove impact with confidence.
2026 Upfront Offer
Digital & Video
- Secure up to 25% off premium digital inventory & $20 CPM flat CPM on Tubi for campaigns booked to air between July 2026 and February 2027.
- Get a complementary Outcome Report for eligible campaigns over $100,000.
Television
English
- Flexible 7-day cancelation policy.
- Free outcome report with eligible bookings over $300,000 (valued at $25,000).
- Award Package: Save 25% when you bundle the Oscars, Emmys, CCMAs and CMAs.
- NFL Package:
- CTV/CTV2: Buy 1 x :30 second spot in each of the 71 games and receive 15 free spots: a 20% bonus pack¹.
- TSN: Buy 15 x :30-second ROS spots in unscheduled ad break inventory across 34 more games².
French
- For all advertisers, there is a 6% discount on any previously negotiated agreement.
- Advertisers who invested over $20,000 in digital in Q2 2026 (video and/or audio) receive an additional 10% discount on French TV bookings.
- Bookings over $20,000 on French TV during the 2025 Upfront are entitled to a 10% additional discount on any incremental year-over-year investment.
SNL Package
SNL Television Package: Save up to 30%
- Half Season: $310K for 2 x :30s in each of the first 11 original episodes (25% savings)
- Full Season: $580K for 2 x :30s in all 22 original episodes (30% savings)
- Agency deal discounts not applicable. Offer expires June 25.
SNL Crave Package: $88K value for $70K
- Removal of the 30% show-specific premium on SNL inventory on Crave
- Minimum $50K investment on SNL on Crave (Oct 2026 – May 2027)
- Minimum $20K Tubi Comedy investment at a flat $20 CPM
- No genre targeting fee (15% savings)
- Agency deal discounts applicable. Offer expires June 25.
SNL Video Amplified Package: $1M value for $650K
- Combine the SNL Television Full Season Package ($580K) with the SNL Crave Package ($70K)
- Receive $80K in added value across the CTV Network by the end of 2026
- Total value: $1M+
- Offer expires June 25
Audio
- $20K minimum + 10% agency cluster discount available for national advertisers.
Out-of-Home
- 20% discount on Digital OOH campaigns, covering large format, street furniture, and transit inventory in Canada’s key markets.
- Digital Out-of-Home conditions: Excludes Toronto & Vancouver for June–July flight dates
Built for What’s Next
Whether you’re looking to build your brand equity in premium environments, drive measurable purchase intent through precision targeting, or simplify a multi-channel buy, the 2026 Bell Media Upfront is where your conversation begins.
Conditions
¹CTV/CTV2 conditions: 15 bonus spots x :30s via the unscheduled ad break inventory. A bonus value of $165K = 20%. 8 packages available. All games regular + playoff games MUST be purchased except for the Super Bowl which is excluded. Gambling category is excluded.
²TSN conditions: Buy 15 spots x :30s via unscheduled ad break inventory. ROS across 34 regular season games (SNF / MNF) sold as a TSN sales product. 4 packages available. Public Rate Card value = $132K at a $95K flat rate (no other discount allowed).
