Better experience, stronger outcomes
Bell Media is evolving its video ecosystem to deliver stronger results for advertisers. Starting May 1, the CTV and Noovo websites and apps will be sunset, with their on-demand content already available on Crave — creating a more seamless, high-quality streaming experience in one destination.
Good news for advertisers
A better viewing experience leads to stronger engagement and stronger campaign performance. By consolidating CTV.ca and Noovo.ca content into Crave, advertisers benefit from a more efficient and effective video environment.
Advertisers will see
- Greater scale with audiences unified in one premium platform
- Stronger engagement driven by Crave’s personalized experience
- Simplified buying with fewer line items across campaigns and reporting
- Clearer measurement with a more unified view of performance and outcomes
No impact to pricing, targeting, or delivery. All CTV and Noovo campaigns will be seamlessly migrated with no interruption, while simplifying activation, reducing complexity, and strengthening measurement.
What’s changing
- CTV and Noovo websites and apps will be sunset as of May 1
- On-demand content is already available on Crave
- Crave becomes the central destination for premium streaming across Bell Media
The bottom line
One platform. Better experience. Stronger outcomes.
By bringing everything together on Crave, Bell Media is making it easier than ever for advertisers to reach audiences at scale, simplify execution, and prove campaign impact.
Interested in reaching Crave’s growing audience? Reach out to your Bell Media Sales representative to learn more about advertising opportunities on Crave.
