Bell Ads for Business: Big-screen ads, now at a lower price

August 29, 2025

Bell Ads for Business is transforming how Canadian businesses advertise, making premium, big-screen video ads on Connected TV more accessible to businesses of all sizes. With Connected TV (CoTV) advertising now available at a reduced rate of $30 CPM (down from $35), brands can reach engaged audiences through trusted platforms like Crave, CTV, Noovo, TSN, RDS, and more.

What is Bell Ads for Business?

Bell Ads for Business is a self-serve advertising platform that empowers local businesses to launch digital campaigns with precision and ease. From display and online video to Connected TV, it offers access to Bell Media’s premium inventory and first-party data — helping businesses drive awareness, engagement, and sales across trusted Canadian platforms.

Learn more

Why CoTV Matters

Canadians are spending more time with Connected TV than ever before — averaging 1 hour and 38 minutes daily, which accounts for nearly ¼ of total digital media time¹. This shift presents a major opportunity for brands to connect with audiences in a brand-safe, immersive environment.

Big-screen advertising just got more accessible

Targeted reach: Deliver ads to the right audience based on location, interests, and behaviours
Big-screen impact: Ads on big screens have 34% higher recall than on computers and 60% higher than on mobile devices²
Premium content alignment: Your brand appears alongside trusted programming like The White Lotus, Empathie, The Amazing Race Canada, and Survivor Québec — on platforms Canadians know, trust, and love

With lower pricing and unmatched big-screen presence, Bell Ads for Business helps you reach the right customers at the right time, without compromising on quality or reach.

Ready to launch your next campaign?
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1: Source: EMARKETER Forecast, May 2025

2: Source: thinkbox,“Room with the viewers: why advertising thrives in the living room”, March 2024