Bell Marketing Platform now live on The Trade Desk

As announced at the Bell Media Upfront in June, the Bell Marketing Platform (BMP) is now integrated into The Trade Desk’s Kokai platform, giving advertisers seamless access to Bell’s premium first-party data and advanced targeting tools, right where they already buy.

Through this integration, advertisers can access:

• Custom audiences built with Bell First-Party Data
• Real-time insights from 22M+ connections across 8M+ households
• Granular TV consumption data and app/web activity
• Advanced segmentation with Environics Analytics

And it’s just the beginning. Support for Unified ID 2.0 (UID2) is also rolling out, bringing more precision, better addressability, and a privacy-conscious identity solution for Connected TV and omnichannel campaigns.

Value and convenience, right where you already buy

• Faster activation: Use Bell’s rich Canadian datasets directly within The Trade Desk’s Kokai platform
• Smarter targeting: Build and suppress audiences based on content, channels, and behaviour
• Future-ready identity: Reach precise audiences using UID2 and your own data
• More measurement coming soon: Bell Attribution Insights will be added to track real-world outcomes, digital lift, and cross-platform ROI

The partnership with The Trade Desk highlights Bell Media’s ongoing commitment to making it easier for advertisers to do business with us. By embedding our tools and data directly into the platforms they already use, we’re simplifying how advertisers plan, measure, and activate campaigns, delivering smarter strategies, stronger results, and a more seamless experience.

Ready to unlock smarter strategies and stronger results? Dive deeper into the Bell Marketing Platform, or reach out to a Bell Media Sales representative to explore how it can elevate your next campaign.