Crave expands: More iconic content, more targetable audiences, one premium platform
June 5, 2025
Crave is evolving into an even more powerful destination for Canadian viewers and for advertisers. Starting later this year, Crave will include content from CTV, Noovo, sports, news, and Bell Media’s full suite of entertainment brands, all under a single subscription.
- Expanded discoverability: 10,000+ hours of new content = more ways for audiences to engage.
- Easier to consume: Improved UX, personalization, and a revamped Connected TV experience.
- Bigger brand footprint: CTV and Noovo content now lives on Crave — keeping audiences in-platform longer.
- More targeting power: One cohesive environment for data-driven, audience-first campaigns.
- Premium environment: Crave continues to offer brand-safe, high-quality content that delivers results.
The new Crave unlocks fresh opportunities to connect with engaged, addressable audiences. Stay tuned for more details!
