On October 1, Crave announced its Standard with Ads tier is now available on Prime Video in Canada. Prime Video customers can now subscribe directly through their account, unlocking even more ways to access Crave’s premium content.
Good news for advertisers
As audiences shift from traditional TV to streaming, with 85%+ of Canadians streaming content and ad-tier viewership up 177% year over year, Crave continues to lead as Canada’s #1 Canadian-owned streamer. This expansion adds another major destination for advertisers to connect with engaged Canadian audiences.
- Scale and incremental reach: Prime Video is one of Canada’s top streaming platforms, now offering access to Crave’s ad-supported content.
- Premium environments: Consistent, brand-safe, full-screen access to top series and films across every major device.
- Targeting and flexibility: Bell First-Party Data (coming soon) to improve ad relevance by up to 30%.
Crave with Ads inventory follows Bell Media ad standards and is available across direct, PG and PMP on all major DSPs. Crave specific inventory is sold and managed exclusively by Bell Media.
Part of your total video solution
Crave with Ads is part of Bell Media’s total video solution, delivering incremental audiences in high-quality environments. With distribution now across Prime Video, Roku, Bell Streamer, Fibe TV Box, Chromecast, Android TV, Samsung, Xbox, Fire TV, iOS, Android, and more, advertisers can reach Canadians wherever they stream.
Source: Adobe Analytics / mParticle, Crave Amazon Channels Viewing on Crave.ca, Crave apps, Crave Amazon Channels, Q2 2025 vs Q2 2024
