Bigger. Better.
Crave, Bell Media’s flagship streaming service, takes a major leap forward with 10,000 additional hours of content, a revamped interface, and free ad-supported access: more leading content, all in one powerful service. Discover how this transformation elevates the user experience and creates new opportunities for advertisers.
A major evolution for Crave
Crave, Canada’s largest homegrown streamer, expands its content portfolio by 30%, adding local and national news, select major sports events, exclusive series, and an enhanced kids collection. This expansion comes with a reimagined user experience and a bold new brand identity.
How Crave’s five pillars of expansion redefine opportunities for brands and advertisers
Crave isn’t just adding content. This expansion redefines how Canadians experience entertainment online through five key enhancements:
1. A richer, more diverse catalogue
Crave adds 10,000+ hours of content, including live news, major sports events, exclusive HBO and Max Originals, and an expanded kids collection. An offering that caters to every audience.
Here’s what this new catalogue includes:
- Live News: CTV News, Noovo Info, election night coverage, and special events.
- Major sports (through live CTV and Noovo channels): CFL, PGA TOUR, FORMULA 1®, FIFA international soccer events.
- Must-see entertainment: OSCARS®, EMMY® AWARDS, GALA QUÉBEC CINÉMA.
- Exclusive movies and series: including HBO, Max Originals, Crave Originals, blockbuster movies, and iconic series
- Expanded kids collection: including Nickelodeon.
- Free ad-supported access: Iconic movies and series available through CTV Movies and CTV Throwback..
2. Strategic Opportunities for Advertisers
With a broader catalogue and premium environments, Crave delivers advanced targeting options and greater reach, backed by Bell’s first-party data and integrated advertising solutions.
Key advantages include:
- Expanded Reach: Access to a larger catalogue and live events that attract diverse audiences.
- Enhanced Engagement: Premium, brand-safe environments that drive attention and trust.
- Advanced Targeting: Precision audience segmentation through Bell’s first-party data and integrated ad solutions.
3. Increased Accessibility
Crave is now more accessible than ever. With a free Bell Media account, users can stream iconic movies and series with ads, making premium entertainment available to a wider audience. This approach expands reach and creates new opportunities for advertisers to connect with viewers.
4. A redesigned interface for engagement
Crave’s interface has been completely reimagined to deliver a seamless, immersive experience that keeps viewers engaged and makes content discovery effortless. This redesign also creates new opportunities for brands to connect with audiences in premium environments.
Key features include:
- Top 10 carousel: Showcasing trending content for quick discovery.
- Personalized recommendations: Tailored suggestions based on viewing habits.
- Multi-Language capabilities: English and French support for a truly bilingual experience.
- Dynamic advertising integration: Ads that blend naturally into the viewing experience.
- Modernized Connected TV interface: Sleek design optimized for big-screen engagement.
5. A bold new visual identity
Crave’s refreshed brand reflects its evolution: dynamic, sophisticated, and designed to captivate an increasingly discerning audience.
Conclusion
With this expansion, Crave solidifies its position as Canada’s ultimate entertainment destination. More content, a redesigned interface, and expanded access options create an enriched experience for users and innovative solutions to maximize advertisers’ impact.
Crave. Bigger. Better.
