Crave’s momentum continues across Canada, with especially strong growth in Québec, expanding the reach and opportunity for brands advertising on the platform.
According to the latest NETendances study from the Académie de la transformation numérique (ATN), Crave now ranks third among streaming platforms in Québec for subscription growth, signalling a meaningful shift in how audiences in the province are choosing to watch.
Between 2023 and 2025, the share of Québecers subscribed to Crave increased from 10% to 25%.
Today, one in four Québec adults subscribes to the service, showing how quickly the platform is gaining ground in the streaming market.
The momentum extends nationally as well.
In Q4 2025, Crave delivered:
- 26% growth in subscriptions across Canada
- 4.6 million subscribers nationwide
- The most-watched quarter in Crave’s history
This growth is fuelled by a mix of popular international content and standout Canadian originals. Series such as Empathie, OD Tentations au soleil, and Heated Rivalry are helping attract new audiences while strengthening Crave’s presence in the Canadian streaming landscape.
As Canada’s largest homegrown streaming service, Crave gives advertisers access to highly engaged audiences in premium, long-form viewing environments across Connected TV and digital screens.
For marketers, this growth means greater opportunity to reach streaming audiences at scale, in premium content environments, and across the screens where viewers are spending more of their time.
Interested in reaching Crave’s growing audience? Reach out to your Bell Media Sales representative to learn more about advertising opportunities on Crave.
