Expanded FIFA World Cup 26™ opportunities now available
March 16, 2026
FIFA World Cup 2026™: even more opportunities to seize
With less than 100 days until kickoff, Bell Media is opening the next phase of advertising and partnership opportunities for FIFA World Cup 26™.
As the official Canadian broadcaster, Bell Media will deliver comprehensive coverage across TSN, CTV, RDS, digital platforms, and social channels, giving brands access to one of the largest and most engaged global audiences in sport.
The 2026 tournament will be the biggest FIFA World Cup in history, featuring 48 teams, 104 matches, and host cities across Canada, the United States, and Mexico, with 13 matches played in Canada across Toronto and Vancouver.
New partnership opportunities
While many top-tier packages have already been secured, expanded activation opportunities are now available, allowing brands to participate in the tournament through new integrated partnerships across Bell Media platforms.
Newly available opportunities include*:
| Title Sponsorships | Content / Entertainment Integrations | Feature Sponsorships |
|---|---|---|
| • FIFA Docuseries • Park the Bus | • The Amazing Race Canada : Challenge Partner • Game Day Eats : Sponsored Food Segments • ETALK Lounge : Feature Sponsorship • MuchMusic : Sponsored FIFA Content • Multi-Language : Content Partnership | • Question of the Day |
*Availability: 1x Sponsor per opportunity
*Sponsorships must be purchased as pitched and in full
*Some opportunities may be restricted to FIFA partners only
These opportunities allow brands to align with premium sports coverage while engaging fans through entertainment, culture, and editorial storytelling that extends well beyond the matches themselves.
With Canada hosting matches for the first time in tournament history and national interest expected to reach new heights, FIFA World Cup 26™ represents a rare opportunity for brands to connect with audiences during one of the world’s most powerful cultural moments.
Interested in building a FIFA World Cup 26™ strategy with Bell Media? Reach out to your Bell Media Sales representative to learn more about available opportunities.
