Live Connected TV (CoTV) inventory is now available on TSN, Canada’s Sports Leader

As announced earlier this year, advertisers can now reach millions of passionate Canadian sports fans with TSN’s new live Connected TV (CoTV) advertising inventory. TSN, Canada’s #1 specialty network, uniquely combines the broad reach of traditional television with the unparalleled targeting capabilities of digital advertising. Deliver personalized messages to specific households, ensuring your brand resonates with this highly engaged audience.

Integrate your brand into world-class live events, including MLB, AEW Wrestling, LPGA, CHL and so much more and trusted sports coverage. Reach viewers across TSN channels 1-5, benefiting from an audience of over 21.2 million viewers, that’s +12% more than our closest competitor! 

With an impressive 90% of TSN viewing happening live, your message will reach an audience actively engaged with the content. We’re talking over 50 million monthly impressions at launch and growing.

Key Benefits:

• Unmatched targeting: Leverage Bell Media’s first-party data to reach your ideal customer. Choose from 70 pre-built segments or create custom segments tailored to your specific KPIs. No more wasted ad spend—only highly relevant impressions.
• Flexible buying options: Choose the approach that best fits your budget and campaign goals: Direct, Programmatic Guaranteed (PG), or Private Marketplace (PMP).
• Measurable results: Track your campaign’s performance with comprehensive reporting and analytics, including impressions and video completion rates. We provide the data you need to demonstrate ROI and optimize future campaigns.
• Scalable reach: Reach millions of Canadian sports fans with impactful, personalized campaigns.

Ready to connect with engaged sports fans? Let’s play.

Source: Numeris, Total Canada, Fall 2024, P2+, TSNSource: Numeris, Total Canada, Fall-Winter-Spring 2024-25, P2+