Outcomes Reports: Connecting Video Ads to Real-World Results
October 23, 2025
Why outcomes measurement matters now
In today’s evolving media landscape, advertisers face growing pressure to prove that every marketing dollar drives measurable business results. As viewing shifts across screens, traditional metrics like reach and frequency no longer tell the full story. Advertisers want to know what happened after the ad aired, did it lead to sales, sign-ups, or store visits?
That’s where Bell Media’s new Outcomes Reports come in. Developed in partnership with Environics Analytics, this new solution gives advertisers the power to directly connect ad exposure to real-world business outcomes, from conversion rate to sales, providing the proof they need to measure, optimize, and grow.
Bringing accountability to video advertising
Built in a privacy-first clean room environment, the new Outcomes Reports combine Bell’s premium first-party data with Environics Analytics’ secure data collaboration technology to measure the tangible impact of video campaigns.
The result: advertisers can now quantify their return on ad spend (ROAS) and uncover which audiences, messages, and placements are driving performance. It’s a new way to validate how video advertising moves the needle, helping brands connect the dots between exposure and impact.
How Outcomes Reports work
Outcomes Reports help advertisers link media investment to measurable business outcomes through:
- Closing the loop: Connect ad exposure to real-world actions
- Measuring ROI: Quantify sales lift and conversion outcomes
- Optimizing performance: Apply insights to refine future campaigns
- Protecting privacy: Enable secure, compliant data sharing every step of the way
Proving the impact: Air Canada pilot
In an early pilot campaign with Air Canada, audiences exposed to ads on Bell Media’s TV channels had a 24% higher booking rate than those who weren’t exposed, demonstrating how Outcomes Reports connect campaign exposure to real conversion behavior.
What’s next
Currently available for linear TV campaigns, Outcomes Reports will soon expand to Connected TV inventory. Future iterations will include additional outcome types such as foot traffic, app downloads, and loyalty, enabling advertisers to measure the full impact of their media investments across the Bell Media ecosystem.
Read the full press release