Reach Canada’s Most Engaged Audiences This Fall with Crave
Publicité avancée, Numérique, Vidéo, Créativité média, Crave
26 octobre 2026
This holiday season, move past generic ad placements.
Unlock high-impact fourth-quarter advertising opportunities across Crave with packages built to capture Canada’s most engaged audiences with both live event coverage and blockbuster on-demand content.
Just named Strategy Magazine’s 2026 Brand of the Year, Crave offers Q4 opportunities on premium live TV and blockbuster VOD. With 1 in 3 Canadian households subscribing to Crave, the platform delivers an unprecedented environment for advertisers looking to make an impact in Q4.
Ad-supported viewing is experiencing tremendous momentum, driven by a +192% YoY surge in ad impressions and a +115% increase in ad-supported streaming hours. Now is the time to try Crave!
The Power of Two Engines: Live & VOD
Crave uniquely bridges live appointment viewing with binge-worthy on-demand streaming, allowing brands to align campaigns directly with viewer behavior:
- Linear Live Engine: Stream live NFL Sundays, high-stakes CFL action, RDS Sports, and live CTV News to drive instant scale, real-time engagement and achieve mass reach.
- Digital VOD Engine: Surgically target leaned-in digital audiences across premium HBO hits, exclusive Crave Originals and curated hubs.
One audience supports the other. As live content brings people to the platform, the curated content offered in Crave keeps them coming back.
Q4 Programming Highlights
From live stadium energy to must-watch fall premieres, Crave offers turnkey partnership opportunities across every month of the quarter:
October Premieres
- Gripping sci-fi thriller Yaga
- Hit Canadian comedy The Office Movers
- Quebec cultural phenomenon Occupation Double Panamá
November Showstoppers
- Premium inventory around the live stream of the 113th Grey Cup
December Festivities
- High-visibility sponsorships across the dedicated Crave Holiday Hub
Unlock Your Q4 Strategy
Put your brand alongside Canada’s biggest titles. Connect with your Bell Media representative to explore customized hybrid packages that combine the reach of live broadcast with the precision of digital VO.
