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7-Eleven Huddles Up with Canada’s Sports Leader to Fuel TSN Fantasy Football

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TSN
– Fantasy football fans can sign up now and prepare for draft day with TSN Fantasy Football Fuelled by 7-Eleven at TSN.ca/PlayFantasyFootball –
– TSN’s SPORTSCENTRE delivers weekly essential fantasy football news, analysis, player projections, and more with the all-new segment FanSC, beginning Sept. 11 –

TORONTO (September 4, 2020) – TSN and 7-Eleven announced today an extension of their ongoing partnership, as they team up for the launch of TSN Fantasy Football Fuelled by 7-Eleven. With the kickoff of the 2020 season just under a week away, fans can get drafting and hit the virtual gridiron now by signing up at TSN.ca/PlayFantasyFootball.

As the game’s partner, 7-Eleven engages football fans across TSN’s popular fantasy football platform throughout the entire football season. With registration now open, fans can build their own fantasy teams in hopes of achieving fantasy football supremacy. TSN Fantasy Football Fuelled by 7-Eleven includes the following features:
  • Fully customizable league rules and scoring
  • Multiple draft methods including live auction and snake
  • Live box scores
  • Waivers, trades, and free agency
  • Custom player updates
  • League bulletin boards
  • Sortable stats for all players
Helping to further fuel fans’ football appetites, every Friday beginning Sept. 11, TSN’s SPORTSCENTRE helps fans set their digital rosters with the all-new segment FanSC. The segment breaks down the best waiver wire pickups and top performers of the week, prepping fans with all they need to make league-winning moves for their fantasy teams. “7-Eleven is delivering on Canadians’ appetite for football in a fun and engaging way,” said Norm Hower, VP & GM of 7-Eleven Canada Inc. “Thanks to the support of our partners Coca-Cola Canada and PepsiCo Beverages Canada, fans can build their dream team, be an armchair quarterback, coach and GM all safely from the comfort of their couches. “Through this exciting initiative with our partners at 7-Eleven, fans across Canada will be primed for the return of the football season on TSN and CTV,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy, Bell Media. “Our robust fantasy football platform and integrated customized content connects and engages with our audiences, uniting fans through their passion for football.” In support of TSN Fantasy Football Fuelled by 7-Eleven, TSN will integrate 7-Eleven into two custom promo spots developed by the TSN Brand Partnerships team. Additional marketing support includes digital and mobile ad units. Throughout the season, fans can visit TSN.ca for all the latest breaking news, highlights, scores, stats, and analysis from around the league.

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About 7-Eleven

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 in North America. To learn more about 7-Eleven in Canada visit 7-eleven.ca

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, Concacaf Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada events. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.

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