TSN Teams Up with 7-Eleven to Deliver Multi-Platform BarDown Gaming Partnership

– Multi-faceted partnership includes segments airing in 7-ELEVEN THAT’S HOCKEY broadcasts, as well as sponsored YouTube content, DIGITAL SPORTSCENTRE features, and more –
– All 7-Eleven sponsored content is available on a dedicated hub at BarDown.com/Gaming –
– The world’s largest convenience retailer continues as the title sponsor of THAT’S HOCKEY, TSN’s longstanding daily hockey news show –

TORONTO (September 13, 2021) – TSN and 7-Eleven announced today an extension of their ongoing partnership, with the addition of a multi-platform sponsorship of all BarDown gaming content. The partnership is now live, just in time for the start of a new hockey season, and highlights the innovative world of sports video gaming.

The integration includes a weekly gaming segment on 7-ELEVEN THAT’S HOCKEY featuring a BarDown personality chatting all things gaming with a TSN Hockey analyst, as well as DIGITAL SPORTSCENTRE features that focus on the relevant topics and storylines from around the world of sports and gaming. All 7-Eleven sponsored content is available on the newly created 7-Eleven BarDown Gaming hub on BarDown.com/Gaming.

The partnership also includes the sponsorship of TSN’s YouTube gaming content, including:

The biweekly gaming series BarDownloadable, hosted by Marissa Roberto
The fan-favourite monthly Quiz videos hosted by Daniel Zakrzewski
The bi-monthly Franchise Mode content play with Corwin McCallum

“We look forward to continuing our work with 7-Eleven through this expansive partnership,” said Nathalie Cook, Vice-President, TSN and RDS. “With the team behind BarDown at the helm of these entertaining segments, 7-Eleven is the perfect fit for innovative branded integrations as part of our sports gaming content.”

“We are thrilled to continue our partnership with TSN and be the official sponsor of all BarDown gaming,” said Norman Hower, 7-Eleven Canada Vice President and General Manager. “Game days are an even more exciting time for Canadians this year, and this partnership will bring more great sports and video gaming content for our fans. And for 7-Eleven 7REWARDS members, we’re introducing the Game Time, Anytime 24/7 contest to win a $2500 road trip of their choice weekly by scanning their in-store purchases with 7Rewards or getting 7-Eleven delivered with 7Now.”

7-Eleven also continues as the Title Sponsor of 7-ELEVEN THAT’S HOCKEY, TSN’s longstanding daily hockey news show with fan-favourite host Gino Reda. This partnership includes integration into various show segments and content, with a daily feature to highlight great saves, bloopers, video breakdowns, stats leaderboards, and also highlights storylines for each of the seven Canadian NHL teams in only 11 seconds each.

7-ELEVEN THAT’S HOCKEY on TSN Hosted by trusted and respected broadcaster Gino Reda, 7-ELEVEN THAT’S HOCKEY has kept passionate and informed hockey fans updated on all the latest news from the world of hockey since 1995. Reda interviews the game’s biggest stars and most outspoken personalities while providing the latest hockey headlines. 7-ELEVEN THAT’S HOCKEY features regular reports from TSN Hockey Insiders Darren Dreger and Pierre LeBrun, along with contributions from TSN’s industry-leading team of hockey experts and analysts, including Jamie McLennan, Craig Button, Jeff O’Neill, David Poulin, and Mike Johnson.

About 7-Eleven
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licensees more than 77,000 stores in 17 countries and regions, including 16,000 in North America. Find out more about 7-Eleven Canada online at www.7-Eleven.ca or on social media @7ElevenCanada on Facebook, Twitter and Instagram.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, TSN Radio stations, and the TSN app, now featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, UFC, and NCAA March Madness. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.