Kevin Smith’s SPOILERS to Receive World Premiere Dec. 6, Exclusively on The Comedy Network
Vancouver Comedy Group Humantown Strips Down to Win Stanfield’s + Comedy Exposed! Competition
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TORONTO (December 3, 2013) – The Comedy Network and Stanfield’s announced today that Vancouver-based comedy quartet Humantown are the winners of the inaugural Stanfield’s + Comedy Exposed! competition. After a series of eliminations, the group dropped their pants to take home the top prize including $5,000 cash and the chance to work with the Bell Media In-House Production team to develop a pilot for Comedy.
BRIEFLY EXPOSED host Graham Chittenden declares Humantown the winner of the inaugural Stanfield’s + Comedy EXPOSED! Competition
Humantown’s unique brand of sketch comedy stood apart from the remaining Top 5, which included comedy duo Cheap Smokes (Toronto, ON); stand-up comedian Ryan Short (Edmonton, AB); magician Wes Barker (Surrey, BC); and the hilarious hijinks of comedy pairing Matt & Jay (Pickering, ON). The winner was announced in front of a live audience in downtown Toronto by comedian and TV personality Graham Chittenden (COMEDY @JFL42), host of the companion web series BRIEFLY EXPOSED. To view Humantown’s video submissions, click here. Performances from the Top 5 and the winner reveal are available now on TheComedyNetwork.ca/Exposed.
Beginning in October, Stanfield’s and Comedy asked Canadians to strip down and showcase their best talent via video submissions to TheComedyNetwork.ca/Exposed. From there, hundreds of submissions were judged based on fan views, ratings, and an extensive panel which ultimately determined the winner.
The Stanfield’s + Comedy Exposed! campaign, developed by Comedy and john st. for Stanfield’s, included multiple digital stages, and a series of co-branded TV spots conceived and produced by the Bell Media Agency. Comedy’s largest brand partnership to date was also chosen as one of five “companies, campaigns, and creators reinventing the media space,” by Playback magazine in this month’s Best Of 2013 issue.
SOCIAL MEDIA LINKS:
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About Stanfield’s
Stanfield’s has been supporting men (figuratively and literally) for over 150 years. Based in Truro, Nova Scotia, Stanfield’s Limited has been making quality apparel since 1856. Whether it’s boxers, briefs, longjohns, socks or thermals, Stanfield’s products are built for comfort, durability and any condition in Canada. For more information, visit www.stanfields.com.
About john st.
john st. advertising is a creative agency based in Toronto, Canada that provides strategic planning, advertising, social, digital, design and experiential advertising to a broad range of packaged goods, automotive, retail, service and pharmaceutical clients. Through unignorable tactics backed by sound strategies, john st. provides clients with measurable results. john st was recently awarded Strategy Magazine’s 2013 Agency of the Year and Bronze for Digital Agency of the Year and took home six medals from the IAB conference in New York. For more information, visit www.johnst.com.
About The Comedy Network
Canada’s first specialty comedy service, The Comedy Network airs comedy of all kinds, 24-hours-a-day, across multiple platforms, including a revolutionary broadband service at thecomedynetwork.ca. Launched in October 1997, Comedy broadcasts, uncut and uncensored, an eclectic mix of scripted, stand-up, sketch, improv, and animated comedy – as well as topical comedy talk shows, game shows and classic situation comedies. Offering an unrivalled slate of original Canadian programming, Comedy reinvests nearly 50 per cent of its revenues into home-grown productions. Comedy is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and is available in nearly six million households across the country.
– Comedy –
For more information, please contact:
Natalie Cole, The Comedy Network, 416.580.7741 or natalie.cole@bellmedia.ca
Mary Costa, The Comedy Network, 416.384.7702 or mary.costa@bellmedia.ca
For more information on Stanfield’s or john st., please contact:
Naomi Blackman, 416.348.0048 x 225 of nblackman@johnst.com
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