Wild Child: Michelle Treacy is the Sixth Chosen Artist on Season 2 of CTV’s THE LAUNCH to Release a New, Original Song # # # “Emotional” Available Now Everywhere

“When I listen to you sing, what I hear and what I see is your heart” – THE LAUNCH mentor Marie-Mai

“I like [Michelle] being unpredictable” – THE LAUNCH mentor Bebe Rexha

TORONTO (March 6, 2019) – As announced tonight on CTV’s THE LAUNCH, pop artist Michelle Treacy from Ottawa was chosen by world-renowned music executive and CEO/Founder of Big Machine Label Group Scott Borchetta, Québec pop icon Marie-Mai, celebrity mentor Bebe Rexha, and producer Nile Rodgers to launch the new original single “Emotional.” The sixth single from the smash-hit music series was released to radio stations across the country immediately following tonight’s broadcast. The song is also available now on music services everywhere. Encore presentations of THE LAUNCH air Saturdays at 8 p.m. ET/PT on CTV and Sundays at 11 a.m. ET on Much (visit CTV.ca and Much.com to confirm local listings) and is streaming now on the CTV app. “I just got launched and I have a song with Nile Rodgers! I feel like I’ve grown so much in this process, which is surreal because it’s all happening so fast,” said Michelle Treacy. Following the audition process with all five emerging artists Adrian Chalifour, Del Hartley, Sarah Carmosino, WILL, and Michelle Treacy – the mentors chose WILL and Michelle Treacy as the two artists to record and perform their own versions of “Emotional” in front of a live studio audience. In the recording studio, Michelle struggled until Bebe and Marie-Mai encouraged her to take the song in a funky direction. In rehearsals, Michelle and Marie-Mai started from scratch on the lyrics and melodies to help perfect her on stage performance. In the vocal booth, WILL’s rendition fell flat, until Bebe’s energy helped break through her walls. During rehearsals, Marie-Mai encouraged WILL to amp up her performance and after a few run-throughs, she was very comfortable with the song on stage. During their performances in front of the live audience, WILL’s coaching really paid off and the mentors saw massive potential, and the mentors were captivated by Michelle’s animated performance on stage. Ultimately, they chose Michelle’s version of “Emotional” to release across Canada and to the world via THE LAUNCH’s expansive slate of top music partners. Following tonight’s song launch, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind Michelle Treacy’s “Emotional” across its national footprint of broadcast and digital entertainment properties. “Emotional” is written by Ben West, Hillary Lindsey, Lisa Scinta, Josh Miller, and produced by Nile Rodgers. Label: Big Machine Canada. Executive Producers are Scott Borchetta and Randy Lennox. **MEDIA NOTE**

• Download images and bio information on Michelle Treacy at ca.
• Interview opportunities are now available with Michelle Treacy.
• To learn more about Michelle Treacy, click here.

THE LAUNCH airs Wednesdays at 8 p.m. ET/PT on CTV and VRAK. Episodes are available to stream on Crave immediately after broadcast, and are available on CTV.ca and the CTV app one day after broadcast. Viewers can also go behind-the-scenes of this week’s episode on CTV.ca for memorable moments, full artist performances, and exclusive interviews. Viewers can catch live interviews featuring Michelle Treacy tomorrow (Mar. 7) on CP24 BREAKFAST (weekdays 5:30 a.m. ET), YOUR MORNING (weekdays at 6 a.m. ET), THE MARILYN DENIS SHOW (weekdays at 10 a.m. ET), THE SOCIAL (weekdays at 1 p.m. ET), and ETALK (weekdays at 7 p.m. ET). Live interviews with Michelle will also be featured on Bell Media Radio stations across the country. Next week, in a special episode of THE LAUNCH (Wednesday, Mar. 13 at 8 p.m. ET/PT on CTV), all six chosen artists come together for the first time to discuss their shared life-changing experience. Hosted by Liz Trinnear and taped in front of a live audience, viewers get a behind-the-scenes peek at the moments and outtakes from the series, as well as the artists watching their big moment on national TV. The episode also follows the artists whirlwind press days, which includes their emotional reaction to their song being launched, and the incredible events that happened next. THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton (THE AMAZING RACE CANADA, CANADIAN IDOL) and Lindsay Cox (THE JUNO AWARDS, THE TRAGICALLY HIP: A NATIONAL CELEBRATION) of Insight Productions. THE LAUNCH is executive produced by Randy Lennox, Scott Borchetta, and John Brunton; Lindsay Cox and Paul Franklin are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.