“When I listen to you sing, what I hear and what I see is your heart” – THE LAUNCH mentor Marie-Mai
“I like [Michelle] being unpredictable” – THE LAUNCH mentor Bebe RexhaTORONTO (March 6, 2019) – As announced tonight on CTV’s THE LAUNCH, pop artist Michelle Treacy from Ottawa was chosen by world-renowned music executive and CEO/Founder of Big Machine Label Group Scott Borchetta, Québec pop icon Marie-Mai, celebrity mentor Bebe Rexha, and producer Nile Rodgers to launch the new original single “Emotional.” The sixth single from the smash-hit music series was released to radio stations across the country immediately following tonight’s broadcast. The song is also available now on music services everywhere. Encore presentations of THE LAUNCH air Saturdays at 8 p.m. ET/PT on CTV and Sundays at 11 a.m. ET on Much (visit CTV.ca and Much.com to confirm local listings) and is streaming now on the CTV app. “I just got launched and I have a song with Nile Rodgers! I feel like I’ve grown so much in this process, which is surreal because it’s all happening so fast,” said Michelle Treacy. Following the audition process with all five emerging artists Adrian Chalifour, Del Hartley, Sarah Carmosino, WILL, and Michelle Treacy – the mentors chose WILL and Michelle Treacy as the two artists to record and perform their own versions of “Emotional” in front of a live studio audience. In the recording studio, Michelle struggled until Bebe and Marie-Mai encouraged her to take the song in a funky direction. In rehearsals, Michelle and Marie-Mai started from scratch on the lyrics and melodies to help perfect her on stage performance. In the vocal booth, WILL’s rendition fell flat, until Bebe’s energy helped break through her walls. During rehearsals, Marie-Mai encouraged WILL to amp up her performance and after a few run-throughs, she was very comfortable with the song on stage. During their performances in front of the live audience, WILL’s coaching really paid off and the mentors saw massive potential, and the mentors were captivated by Michelle’s animated performance on stage. Ultimately, they chose Michelle’s version of “Emotional” to release across Canada and to the world via THE LAUNCH’s expansive slate of top music partners. Following tonight’s song launch, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind Michelle Treacy’s “Emotional” across its national footprint of broadcast and digital entertainment properties. “Emotional” is written by Ben West, Hillary Lindsey, Lisa Scinta, Josh Miller, and produced by Nile Rodgers. Label: Big Machine Canada. Executive Producers are Scott Borchetta and Randy Lennox. **MEDIA NOTE**
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