Canada’s most Iconic Reality shows live here
At Bell Media, we don’t just tell stories, we create unforgettable moments. As the home of Canada’s most-watched and most-loved competition reality series, we offer brands the opportunity to go beyond advertising and become part of the cultural conversation.
Be where engagement happens
Bell Media reaches 98% of Canadians across all of our brands, platforms, and assets each month, from TV and streaming to digital and out-of-home. In the age of distraction, our competition reality shows command full attention and keep viewers coming back week after week.
From high-stakes cook-offs and fashion showdowns to dramatic boardroom battles and epic races across the country, our reality formats draw millions of passionate fans. And your brand can take center stage in the action.
#1 Canadian-owned streaming service
Canada’s #1 Conventional Network
#1 Canadian AVOD platform
+11M weekly audio listeners
+24M weekly reach across major markets
Make your brand part of the story
In-show integration & Custom content
Put your brand in the spotlight by becoming part of the programming. Whether it’s a branded challenge, featured segment, or storyline tie-in, our in-show opportunities are designed to deliver authentic visibility.
- In-show brand placements
- Custom segments and branded content
- Editorial alignment and co-creation
- Commercial production support
Multiplatform amplification
Extend your message across our entire media ecosystem to reach consumers at every touchpoint. From TV and digital to social, radio, and out-of-home, we ensure your campaign is seen, heard, and remembered.
- Digital display and mobile targeting
- Branded social content and influencer integration
- OOH, radio, and podcast extensions
- Audience targeting powered by Bell First Party Data
Innovation that drives action
Turn brand attention into real-time conversion with next-gen formats designed for performance. Seamlessly integrate your product into content with AI or let audiences shop directly from the screen.
- Virtual Product Placement: digitally insert your brand into scenes
- Shoppable Formats: drive direct purchases from TV or digital content
- Measurement and analytics tied to campaign goals
Our Iconic reality shows
The Traitors Canada
Tap into 5M+ viewers: Season 2 of The Traitors Canada offers integrations that spark 88% more word-of-mouth.
Filming: July – August 2025
On-Air: October 2025
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A cast of 20 cunning contestants play the ultimate murder mystery game. Players will live in a mansion and compete in challenges to build up a prize pot of up to $100,000. All the while, “traitors” will be hidden amongst them. Players must find all the traitors before the end of the game, otherwise the traitors will reign victorious and walk away with the prize money.
Did you know?
- Adding an integration to a traditional campaign boosts word of mouth by 88%
Source: Numeris, Total Canada, CTV Com, The Traitors Canada Season 2 (9/23/24 – 12/02/24), P2+, mParticle, Daily monitoring, YouGov Brand Index | Among Canadians who recall automobile ads or not
Project Runway Canada
Fashion icons Coco Rocha and Jeanne Beker headline the return of Project Runway Canada on Crave.
Filming: July – August 2025
On-Air: November 2025
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The Canadian adaptation of the globally renowned fashion competition series sees some of the country’s most exciting designers competing in a captivating series of challenges for their ultimate industry breakthrough. The 10-episode competition series will feature Canadian powerhouses Coco Rocha (host and judge) and Jeanne Beker (judge) and Spencer Badu (judge).
MasterChef Canada
Canada’s #1 cooking competition returns — partner with MasterChef Canada to connect with engaged fans nationwide.
Filming: January – February 2025
On-Air: Fall 2025
More details
A new take on a familiar and beloved format, MasterChef Canada sees everyday Canadians strive to become culinary masters. Eight home cooks compete in high-stakes culinary challenges to secure the MasterChef Canada title and take home the $100,000 cash prize.
Did you know?
- People who watched a brand’s in-show integration are 2x more likely to have a positive brand opinion (with a rating excellence of 5/5)
Sources: Numeris, Total Canada, CTV Com, MasterChef Canada Season 7 9p Airing, P2+, Indexed
The Amazing Race Canada
The most-watched Canadian series for the 10th straight year, reaching 2.2M viewers weekly through high-stakes adventure and authentic storytelling.
Filming: April – May 2025
On-Air: July – Sept 2025
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Hosted by Olympic gold medallist Jon Montgomery, 11 teams embark on the race of a lifetime, all vying for the grand prize at the finish line.
Did you know?
- A partnership with The Amazing Race Canada has a proven track record of driving high brand awareness, with buying consideration doubling compared to viewers (vs non viewers)
- 69% of viewers have considered buying the product
Source: Numeris, Total Canada, TARC Season 10 (7/2/2024 to 9/10/2024), Tuesdays, 9pm on CTV com, P2+; Dig Insights – The Amazing Race Canada S10 – Assessment of Chevrolet Integration
Canada’s Drag Race
With Gen Z, Millennials, and key demos over-indexing, Canada’s Drag Race gives advertisers a front row seat to the audiences that matter.
Filming: March – April 2025
On Air: November 2025
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A 10-episode, one-hour original competition series that follows 11 Canadian drag artists as they compete for the title of “Canada’s Next Drag Superstar.” Each episode tests their talents and challenges them to master singing, dancing, acting, impersonation, costume making, and improvisation.
Did you know?
- Canada’s Drag Race in-show integration leads to 3x purchase consideration among viewers, 188% higher than the benchmark
Sources: Vividata, SCC/ Digital Spring 2025, A18+;
Commissioned Independent research from YouGov for Canada’s Drag Race comparing viewers to non-viewers
Tempatations Under the Sun
The English adaptation of Crave’s #2 French-language hit OD, Tentations au Soleil, is set to sizzle on Crave.
Filming: October-Nov 2026
On-Air: February 2026
More details
A new dating competition series featuring singles who will be put to the test with sizzling challenges, romantic escapades and spicy activities as they compete to find their soulmate and win a grand prize of $25,000.
Did you know?
- Crave in-show integration positively impacts all brand metrics with scores significantly higher among viewers than non-viewers
Sources: mParticle, Crave, December 2024, French Language, Avg First 7 Day Streams; Commissioned Independent research from YouGov for Canada’s Drag Race comparing viewers to non-viewers
Your brand deserves a leading role
This isn’t just media placement. It’s co-creation, cultural relevance, and performance.
Let us build a custom strategy that puts your brand at the heart of the action and in the hearts of millions of Canadians.