Bell Media’s original French-language reality shows
Captivated audiences, concrete results.
Reach your audience on all screens!
Linear TV reaches 3.3M Quebecers every month with our french reality shows.¹
Digital video gains in popularity, reaching over 2.3M Quebecers in 2024.²
Connected TV reached over 1.5M Quebecers in 2024.³
¹ Numeris PPM, Québec franco, Jan-Dec 2024 excluding July-August, Monthly reach Q2+) – ² mParticle, Jan-Dec 2024, Active users, mobile, tablet, desktop. – ³ mParticle, Jan-Dec 2024, Active users, connected TV
Noovo reaches the youngest of the 3 conventional channels.
Numeris PPM, Québec franco, Jan-Dec 2024, Weighted average age
#1 digital platform for the A18-49 demographic.
Comscore Media Metrix Multi-Platform, average unique visitors (thousands), September to November 2024, total Canada, 2+, A18-49. NOOVO.CA (w/ histocy).
The number of active Crave subscribers viewing French-language content has increased by 77% since last year.
mParticle, Jan-Dec 2024 vs Jan-Dec 2023, subscribers viewing in French, minimum 5% of video viewed
Amplify your brand through our programming
In-show integrations and content creation
Give your brand optimal visibility by integrating it directly into the show of your choice. Take advantage of our wide range of options: customized corners, unique challenges, or visibility at key moments. We guarantee you’ll be noticed.
Sponsorships and partnerships
Integrate your brand in one of our reality shows and capture the attention of thousands of viewers. Carefully selected advertising slots at key moments will maximize the impact of your campaign.
Multiplatform amplification
Increase your campaign’s visibility through brand association opportunities and by broadcasting your messages across our 360 network. Explore our solutions for virtual placement, out-of-home, radio and many other formats, for a complete and effective advertising campaign.
Our iconic reality shows
Occupation Double
Season 19
Noovo & Crave: Fall 2025
_______
Canada’s most-watched dating reality show in A25-54.
Numeris, Total Canada, Jan 1 to Dec 31 2024, AMA (000), A25-54
OD Tentations au soleil
Season 2
Crave: Fall 2025
_______
Viewing records since the launch of Crave in French.
Adobe/mParticle, January 2020 – December 2024, Average views, first 7 days
Quel Talent!
Season 2
Noovo & Crave: Fall 2025
_______
Over 2M viewers every week, across all platforms.
Numeris VAM, Québec franco, September 9 to November 24, 2024, T2+, France
Les Traîtres
Season 3
Noovo & Crave: Spring 2026
_______
Over 9M monthly views from more than 1.1M unique users during Season 2.
Adobe Analytics & mParticle, September 2023 to August 2024 (vs. previous year)
Survivor Québec
Season 4
Noovo & Crave: Spring 2026
_______
Nearly 3.8 million viewers reached over the entire Season 3 on linear television, representing 49% of the Québec French-speaking population.
Numeris, Québec Franco, March 24 to June 15, 2025 (preliminary data for June 9–15), T2+
Big Brother Célébrités
Season 6
Noovo & Crave: Winter 2026
_______
Top 5 in the A25-54 market this winter.
Numeris, Québec franco, January 6 to February 9 (preliminary data from February 3 to 9), monday, 2 a.m. to 2 p.m., A25-54, regular programs 3 diff+.
L’amour est dans le pré
Season 14
Noovo & Crave: Winter 2026
_______
Among Noovo’s top 3 most-watched programs this winter among 25-54 year-olds.
Numeris, Québec franco, January 9 to February 9, 2025 (preliminary data from February 3 to 9)
Aller simple : la téléréalité
Season 2
Crave: Fall 2026
Noovo: Fall 2027
_______
The reality show is based on the Aller simple series. It features 10 strangers who must avoid elimination to win up to $50,000.
Fear Factor Célébrités
Season 1
Crave: Spring 2026
Noovo: Fall 2026
_______
Thrills, celebrities, and pushing your limits: every week, a famous duo faces their greatest fears to win and donate $5,000 to the charity of their choice.
Step into the world of reality TV
Associate your brand with our hit shows