Canada’s favourite annual sports event
Rooted in Canadian heritage and tradition, the Canadian Football League (CFL) has a long history of uniting millions of passionate, highly engaged fans from coast to coast. With incredible action on and off the field, the CFL has become a cultural phenomenon, creating some of Canada’s biggest sports and entertainment moments that draw massive audiences each year.
Exclusive home of CFL
Bell Media has the coverage across TSN and CTV this is your chance to maximize your brand’s exposure and connect with millions of fans across the nation.
The Power of the Grey Cup
Since returning in 2021, the Grey Cup has been Canada’s #1 Fall broadcast in three of the last four years, with a 65% (P2+) and 109% (A25-54) advantage against the next highest overall single broadcast during the Fall broadcast season.
As one of the one of the biggest single-day sporting and entertainment events in Canada, the 112th Grey Cup offers brands an incredible opportunity to engage with a passionate and dedicated audience.
2024 by the numbers
472K
AMA 2+
+1.4M
Reach per game
+10.6M
Total Reach (P2+)
430K
Total engagement
20.4M
Total impressions
6.8M
Total video views
Road to the Grey Cup 2025
June 5th, 2025
Season starts
Aug 31st – Sept 1st
Labour Day classic
Oct 10 – Oct 13
Thanksgiving weekend
Nov 1st
Playoffs begin
Nov 16th
Grey Cup
Score big with multiplatform advertising opportunities
With coverage across TSN, CTV, and RDS, plus innovative digital, shoppable, and integrated media solutions, we offer unmatched brand exposure. Engage a passionate fanbase and amplify your message on a national stage. Unlock the ability to tell authentic stories through customized production opportunities—from onsite brand activations to owning game days. It’s the one property where you can do it all.
Integration opportunities
CFL partnerships provide extensive brand integration opportunities across all platforms, ensuring consistent exposure throughout the season.
Content features
Engage audiences through brand integrations with TSN’s iconic CFL panel — explore highly custom integration opportunities, from interactive games and challenges to live engagement with fans in stadiums and across screens.
Panel Features
CFL Content Features
Opportunities:
- Panel challenges & games
- Custome Branded editorial features
- Product usage & Integration
Integrated content
Connect with audiences across Bell Media’s market-leading digital assets in a brand-safe, premium digital environment. Integrated content connects your brand to editorial moments that fans love.
Opportunities:
- Game previews and starting lineups
- Sponsored interviews with players or coaches
- Original branded content created with TSN talent
Shoppable media
Transform the viewing experience into a powerful sales driver. Shoppable media bridges entertainment and commerce, offering audiences an effortless path from inspiration to transaction.
Opportunities:
- Shop the Show – highlight products seen in-game
- Shop the Segment – feature products in branded CFL segments
- QR code activations during commercials
Ready to make your brand part of Canada’s biggest game?
Make it Big. Make it Canadian!
