Dive into all thing Formula 1
Be part of the race
A sports property with a proven track record
Bell’s data confirms that partnering with the Formula 1 Canadian Grand Prix has driven remarkable result for brands. Last year’s sponsors saw a significant uptick in website traffic from on-air and on-site activation, with some staggering 83% increase!
Source: Bell Analytics and Attribution Insights Tool
A prestigious and growing sports property
A new record
The Formula 1 Canadian Grand Prix shattered records in 2024, attracting an astounding 350,000 attendees. This historic turnout highlights the event’s growing prestige and its unparalleled ability to unite motorsport enthusiasts from around the world.
Source : F1destinations.com
Television viewing trends upward
The Formula 1 Canadian Grand Prix experienced a remarkable 12% year-over-year audience increase in 2024. This growth underscores the event’s rising popularity and its ability to captivate a broad audience of sport fans across the nation.
Source : Numeris, Total Canada, AMA P2+, June 9th, 2024 vs June 18th, 2023.
Fueling brand loyalty
The Formula 1 Canadian Grand Prix has a significant impact on purchasing intent compared to sporting event fans in general. Indeed, 23% of F1 fans choose to buy brands solely due to sponsorship, compared to 14% for general sports fans.
Source : Elevent – Participants and Canadians Fans Study – GPF1 2024
Long-term partnerships pay off
From 2023 to 2024 , the same clients partnering with the Formula 1 Canadian Grand Prix saw their notoriety increase by 24%.
Source : Elevent – Participants and Canadians Fans Study – GPF1 2024
The destination for Formula 1 Canadian Grand Prix!
Accelerate your brand’s reach with Bell Media and race ahead by connecting with a massive audiences!
Beyond broadcasting every 2025 race, Bell Media uniquely positions your brand for multiplatform exposure during the Formula 1 Canadian Grand Prix – through On-site opportunties, Television, Out-of-Home, Audio and Digital. Join the race; amplify your brand.
On-site partnership opportunities
Stamp your brand’s presence where the action is – right at the Formula 1 Canadian Grand Prix circuit!
Discover a range of exclusive on-site sponsorship opportunities. Here are just a few examples of the many ways to showcase your brand and maximize your visibility. The possibilities are endless!
- On-site visibility
- Branding and activation
- Hospitality
- Licensing rights
- Official program
- Signage
- Activation / Stunts
The right media ecosystem to reach F1 fans!
Take your brand to the next level! Our powerful media solutions amplify your reach and ensure your message resonates with passionate Formula 1 Canadian Grand Prix fans. These exclusive opportunities perfectly complement our F1 offering, giving you the ultimate platform to stand out and dominate the spotlight.
Sponsorship, integration and customized segments
Discover how tailored sponsorship strategies, seamless brand integrations, and bespoke content segments can enhance audience engagement, amplify brand visibility, and create impactful partnerships across diverse media platforms.
Media Coverage
Explore strategies for maximizing media visibility, leveraging impactful storytelling, and creating campaigns that capture attention, build trust, and drive meaningful connections with target audiences.
Content creation and social amplification
Explore innovative strategies for crafting engaging content and amplifying it across social platforms to drive audience engagement and enhance brand storytelling with tailored approaches.
OOH amplification
Learn how to leverage extensive out-of-home (OOH) networks to amplify campaigns, deliver impactful visibility, and connect with audiences in their daily lives.
Bell Data / Segmentation
Dive into Bell Media’s advanced data capabilities and audience segmentation tools, designed to optimize targeting, personalize messaging, and deliver measurable results for your brand.