Dive into all things Formula 1
A partnership that accelerates your results
An attendance record
In 2025, the Formula 1 Grand Prix du Canada welcomed 352,000 spectators, ranking among the Top 25 F1 attendances of all time. This outstanding performance confirms the event’s growing prestige and its global appeal among fans.
Source: Octane; https://f1destinations.com/the-biggest-f1-grand-prix-attendances/
A partnership that influences
Canadians engaged with F1GPCanada are on average 41% more favorable toward the brand thanks to its partnership with the Grand Prix. 39% of them show increased purchase intent because the brand sponsors the event.
Source: Sponsorpulse, Canadians 13–64 years old. Total Engaged with Formula 1 Canadian Grand Prix 2025 & Aware of Partnership
A national passion
More than 9 million Canadians aged 18+ follow the Formula 1 Grand Prix du Canada (31%). In Quebec, engagement is even stronger (36%). This represents an increase of over 2 million at the national level compared to last year.
Source: Elevent, Les Québécois et la commandite, August 2025. Elevent, Participants and Canadian Fans Study, 2025
The value of long term partnership
Brands that associate with the Formula 1 Grand Prix du Canada gain recognition and impact. Assisted recall of partners rose by 26% between 2023 and 2025, from 50% to 64%, confirming the strength of a lasting partnership with the event.
Source: Elevent, Participants and Canadian Fans Study, 2025
On site partnership opportunities
Take advantage of a strategic on-site presence at the Formula 1 Grand Prix du Canada to maximize your brand visibility.
- On-site visibility
- Branding and activation
- Hospitality
- Licensing rights
- Official program
- Signage
- Activations / Stunts
A high performance media ecosystem
Amplify your impact with a comprehensive media strategy
Sponsorship, integration and custom segments
Media coverage
Content creation and social media amplification
Out-of-home amplification
