Hit the ice with multiplatform sponsorship opportunities!
Align your brand with Canada’s most anticipated hockey event, the IIHF World Junior Championship, exclusively on TSN & RDS. After 16 years, the tournament returns to Canadian ice in Ottawa, where top prospects will battle for their place in hockey history.
Elevate your brand’s visibility and connect with passionate Canadian fans through our multiplatform sponsorship opportunities, spanning TV, digital, social media, radio, and out-of-home channels.
Canada’s home for hockey content
As the exclusive Canadian broadcaster, TSN & RDS will cover every angle of the World Juniors, delivering comprehensive multiplatform coverage and analysis of every heart-stopping moment. With custom sponsorship and integration opportunities across both networks, brands can connect with passionate hockey fans on broadcast, social, and beyond.
Reach an engaged audience of hockey fans
8.7 million
Canadians engaged with the 2024 World Juniors
10.9 million
Canadians engaged with Canada’s national teams in the past 12 months
1 million
Canadians would consider purchasing a product, brand, or service as a result of sponsoring the tournament
Source: SponsorPulse – Total Canada, A13-64 Engagement Sample size: N=5,4950 | Other Metrics Sample Size: N=2,206, Data collected between: July 2018 and April 2024
Make an impact on every platform
Connect with hockey fans through dynamic, multiplatform sponsorship opportunities. From brand integrations to branded content to talent partnerships to in-show features, TSN & RDS can help your brand resonate with your target audience on the platforms and content they engage with most.
Social
Engage with TSN’s +7.9 million followers on social through sponsored editorial content, tournament highlights, custom BarDown content, and more
Live game coverage and exclusive content
Integrate your brand into live game coverage and exclusive editorial content on TSN & RDS including SportsCentre, Digital SportsCentre, and TSN Radio
Digital
Maximize reach with premium digital advertising on TSN.ca, RDS.ca and YouTube through homepage takeovers, mobile push notifications, and targeted display ads
Bell First Party Data
Leverage Bell First Party Data to create targeted, impactful campaigns across mobile, tablet, Connected TV, and audio streams
Out-of-Home
Take over Canada’s capital with OOH media from the Ottawa International Airport to local bars and restaurants
Score big with the 2025 IIHF World Junior Championship
Contact your Bell Media sales rep to learn how your brand can get involved in the 2025 IIHF World Junior Championship on TSN & RDS.
